Facebook Local Brands - Estados Unidos

Total: 438

  # PROFILE FANS ACTIVITY (INTERACTIONS IN LAST 10 ITEMS) ranking
No variation 1 McDonald's Brasil McDonald's Brasil 11,062,516 582,746

92

Up 2 The White House The White House 2,981,103 1,372,498

89

Down 3 Windows India Windows India 11,843,772 277,344

88

No variation 4 Budweiser Budweiser 5,047,606 208,157

87

No variation 5 The Humane Society of the United States The Humane Society of the United States 2,355,788 110,085

83

No variation 6 Nordstrom Nordstrom 4,376,341 41,473

82

Up 7 U.S. Marines U.S. Marines 2,736,128 52,803

82

Down 8 McDonald's USA McDonald's USA 10,559,928 12,997

81

Down 9 National Rifle Association National Rifle Association 4,872,222 23,391

81

Up 10 L'Oreal Paris USA L'Oreal Paris USA 1,824,907 49,035

80

Down 11 United States Marine Corps United States Marine Corps 3,552,761 31,025

80

No variation 12 Bacardi US Bacardi US 1,456,116 71,149

80

Down 13 FreedomWorks FreedomWorks 4,790,187 14,649

80

Down 14 ACLU (American Civil Liberties Union) ACLU (American Civil Liberties Union) 2,050,054 30,755

80

Down 15 Macy's Macy's 13,195,240 3,246

79

Up 16 Spencer's Spencer's 4,072,156 13,630

79

Down 17 Human Rights Campaign Human Rights Campaign 2,122,507 21,283

79

Down 18 Pampers Pakistan Pampers Pakistan 346,501 209,371

79

Up 19 U.S. Air Force U.S. Air Force 1,730,730 23,365

79

No variation 20 Volkswagen USA Volkswagen USA 1,438,796 30,631

79

Alianzo glossary

Useful definitions to understand the concepts we use. Alianzo counts with three measuring systems.:

1- Alianzo Score

Alianzo Score is a value between 0 and 100 which is the result of the measurement parameters used by Alianzo in each of the profiles. These parameters try to measure the engagement and the activity of each social network.

Alianzo score is calculated for each type of social media and for each type of profile.

In addition, the Global Alianzo Score is calculated and displayed in the Alianzo Rank section. This score is calculated by adding the score given to each of the social networks weighted by the importance attached by Alianzo to each social network.

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2- Alianzo Stars

Alianzo Stars is the assessment done from Alianzo for every profile. It takes into account its score on Alianzo Score 2.0. It is calculated as follows:

  • Five yellow stars grade the highest score possible, which is 100. This profile will be the number one of its ranking.
  • Five green stars grade the profiles that score between 80 and 99.
  • Four green stars grade those profiles that score between 60 and 79.
  • Three green stars grade those profiles that score between 40 and 59.
  • Two green stars encompass those profiles that score between 20 and 39.
  • One green star is used for those profiles with a score between 0 and 19.
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3- Alianzo Rank

In Alianzo, rankings are conformed by profiles sorted according to their score in Alianzo 2.0, sorted from highest to lowest. These profiles are calculated for social network and kind of profile.

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