Facebook Local Brands - Espanha

Total: 1770

  # PROFILE FANS ACTIVITY (INTERACTIONS IN LAST 10 ITEMS) ranking
No variation 1 Facebook España Facebook España 1,671,854 228,434

83

No variation 2 McDonald's España McDonald's España 1,033,501 73,113

80

Up 3 Ybarra Ybarra 675,076 27,968

76

Up 4 Podemos Podemos 923,110 17,039

76

Down 5 Policía España Policía España 545,011 31,740

76

Up 6 Bet365 España Bet365 España 336,435 35,621

75

Down 7 Lidl España Lidl España 1,871,569 5,772

75

Up 8 Mini España Mini España 412,541 21,359

74

No variation 9 Nestlé España Nestlé España 434,608 15,106

73

Up 10 Gallina Blanca Gallina Blanca 125,506 54,008

73

No variation 11 Starbucks España Starbucks España 680,637 7,978

73

Up 12 Royal Canin España Royal Canin España 163,423 22,127

72

No variation 13 Nestlé Bebé España Nestlé Bebé España 411,557 9,589

72

Up 14 Dia España Dia España 851,543 3,522

72

Up 15 Esquerra (ERC) Esquerra (ERC) 140,802 20,769

72

No variation 16 Guardia Civil Guardia Civil 194,178 18,335

72

No variation 17 Leroy Merlin España Leroy Merlin España 971,185 3,254

72

Down 18 Dacia España Dacia España 250,150 13,226

72

Up 19 AliExpress España AliExpress España 1,061,315 2,700

72

Down 20 Burger King España Burger King España 951,572 2,656

71

Alianzo glossary

Useful definitions to understand the concepts we use. Alianzo counts with three measuring systems.:

1- Alianzo Score

Alianzo Score is a value between 0 and 100 which is the result of the measurement parameters used by Alianzo in each of the profiles. These parameters try to measure the engagement and the activity of each social network.

Alianzo score is calculated for each type of social media and for each type of profile.

In addition, the Global Alianzo Score is calculated and displayed in the Alianzo Rank section. This score is calculated by adding the score given to each of the social networks weighted by the importance attached by Alianzo to each social network.

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2- Alianzo Stars

Alianzo Stars is the assessment done from Alianzo for every profile. It takes into account its score on Alianzo Score 2.0. It is calculated as follows:

  • Five yellow stars grade the highest score possible, which is 100. This profile will be the number one of its ranking.
  • Five green stars grade the profiles that score between 80 and 99.
  • Four green stars grade those profiles that score between 60 and 79.
  • Three green stars grade those profiles that score between 40 and 59.
  • Two green stars encompass those profiles that score between 20 and 39.
  • One green star is used for those profiles with a score between 0 and 19.
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3- Alianzo Rank

In Alianzo, rankings are conformed by profiles sorted according to their score in Alianzo 2.0, sorted from highest to lowest. These profiles are calculated for social network and kind of profile.

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