Facebook Local Brands - Rússia

  • Adygeya
  • Altay
  • Altayskiy
  • Amur
  • Arkhangelskaya
  • Astrakhan
  • Bashkortostan
  • Belgorod
  • Brjansk
  • Buryatiya
  • Chechnya
  • Chelyabinsk Oblast
  • Chukotskiy Avtonomnyy Okrug
  • Chuvashia
  • Dagestan
  • Ingushetiya
  • Irkutsk
  • Ivanovo
  • Jaroslavl
  • Jewish Autonomous Oblast
  • Kabardino-Balkariya
  • Kaliningrad
  • Kalmykiya
  • Kaluga
  • Kamtsjatka
  • Karachayevo-Cherkesiya
  • Kareliya
  • Kemerovo
  • Khabarovsk Krai
  • Khakasiya
  • Khanty-Mansiyskiy Avtonomnyy Okrug
  • Kirov
  • Komi
  • Kostroma
  • Krasnodarskiy
  • Krasnoyarskiy
  • Kurgan
  • Kursk
  • Leningrad
  • Lipetsk
  • Magadan
  • Mariy-El
  • Mordoviya
  • Moscow
  • Moskovskaya
  • Murmansk
  • Nenetskiy Avtonomnyy Okrug
  • Nizjnij Novgorod
  • North Ossetia
  • Novgorod
  • Novosibirsk
  • Omsk
  • Orenburg
  • Orjol
  • Penza
  • Perm
  • Primorskiy
  • Pskov
  • Rjazan
  • Rostov
  • Sakha
  • Sakhalin
  • Samara
  • Saratov
  • Smolensk
  • St.-Petersburg
  • Stavropol'skiy
  • Sverdlovsk
  • Tambov
  • Tatarstan
  • Tjumen
  • Tomsk
  • Tula
  • Tverskaya
  • Tyva
  • Udmurtiya
  • Uljanovsk
  • Vladimir
  • Volgograd
  • Vologda
  • Voronezj
  • Yamalo-Nenetskiy Avtonomnyy Okrug
  • Zabaykal’skiy Kray

Total: 643

  # PROFILE FANS ACTIVITY (INTERACTIONS IN LAST 10 ITEMS) ranking
Up 1 Canon Rossiya Canon Rossiya 148,662 19,423

72

Down 2 Сбербанк Сбербанк 355,892 6,637

71

No variation 3 Audi Russia Audi Russia 227,582 5,292

69

No variation 4 Rbth Rossiya Rbth Rossiya 214,359 3,461

69

Up 5 Edimdoma Rossiya Edimdoma Rossiya 199,228 944

65

Up 6 Nissan Rossiya Nissan Rossiya 42,663 3,765

64

Up 7 МИД России МИД России 154,772 920

64

Down 8 Kulturologia Rossiya Kulturologia Rossiya 288,649 360

64

Up 9 Аэрофлот (Aeroflot) Аэрофлот (Aeroflot) 111,636 1,460

64

Up 10 Pravmir Rossiya Pravmir Rossiya 58,197 1,775

64

Down 11 ИКЕА ИКЕА 172,365 702

64

Down 12 BMW Russia BMW Russia 98,157 1,324

63

Up 13 Greenpeace Russia / Гринпис России Greenpeace Russia / Гринпис России 70,274 1,269

63

No variation 14 Nikon Russia Nikon Russia 164,281 383

62

Up 15 Litres Rossiya Litres Rossiya 90,786 795

62

Up 16 Билайн Билайн 374,422 191

62

Up 17 S7 S7 94,247 694

62

Up 18 Livemaster Rossiya Livemaster Rossiya 84,234 643

62

Up 19 Novate Rossiya Novate Rossiya 127,385 429

62

Up 20 Chevrolet Россия Chevrolet Россия 22,454 2,403

61

Alianzo glossary

Useful definitions to understand the concepts we use. Alianzo counts with three measuring systems.:

1- Alianzo Score

Alianzo Score is a value between 0 and 100 which is the result of the measurement parameters used by Alianzo in each of the profiles. These parameters try to measure the engagement and the activity of each social network.

Alianzo score is calculated for each type of social media and for each type of profile.

In addition, the Global Alianzo Score is calculated and displayed in the Alianzo Rank section. This score is calculated by adding the score given to each of the social networks weighted by the importance attached by Alianzo to each social network.

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2- Alianzo Stars

Alianzo Stars is the assessment done from Alianzo for every profile. It takes into account its score on Alianzo Score 2.0. It is calculated as follows:

  • Five yellow stars grade the highest score possible, which is 100. This profile will be the number one of its ranking.
  • Five green stars grade the profiles that score between 80 and 99.
  • Four green stars grade those profiles that score between 60 and 79.
  • Three green stars grade those profiles that score between 40 and 59.
  • Two green stars encompass those profiles that score between 20 and 39.
  • One green star is used for those profiles with a score between 0 and 19.
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3- Alianzo Rank

In Alianzo, rankings are conformed by profiles sorted according to their score in Alianzo 2.0, sorted from highest to lowest. These profiles are calculated for social network and kind of profile.

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