Facebook Local Brands - Portugal

  • Açores
  • Aveiro
  • Beja
  • Braga
  • Bragança
  • Castelo Branco
  • Coimbra
  • Évora
  • Faro
  • Guarda
  • Leiria
  • Lisboa
  • Madeira
  • Portalegre
  • Porto
  • Santarém
  • Setúbal
  • Viana do Castelo
  • Vila Real
  • Viseu

Total: 43

  # PROFILE FANS ACTIVITY (INTERACTIONS IN LAST 10 ITEMS) ranking
No variation 1 Laredoute Portugal Laredoute Portugal 510,839 14,227

74

No variation 2 Sagres Sagres 250,047 28,351

72

No variation 3 Dioguinho Portugal Dioguinho Portugal 379,619 1,499

68

No variation 4 Pedigree Portugal Pedigree Portugal 127,476 2,504

66

Up 5 Zonlusomundo Portugal Zonlusomundo Portugal 145,754 1,278

65

No variation 6 Decathlon Portugal Decathlon Portugal 381,399 409

64

Up 7 Tsf Portugal Tsf Portugal 289,604 353

64

No variation 8 Telepizza Portugal Telepizza Portugal 319,652 344

63

Down 9 Prozis (España) Prozis (España) 49,325 393

63

Up 10 Universidade de Coimbra (UC) Universidade de Coimbra (UC) 66,100 1,139

62

Up 11 Remax Portugal Remax Portugal 83,175 315

62

Down 12 El Corte Inglés Portugal El Corte Inglés Portugal 344,060 178

62

Down 13 Lipton Portugal Lipton Portugal 282,265 2,591

62

Up 14 Zippy Portugal Zippy Portugal 200,291 301

61

No variation 15 Dinheirovivo Portugal Dinheirovivo Portugal 212,977 173

61

Alianzo glossary

Useful definitions to understand the concepts we use. Alianzo counts with three measuring systems.:

1- Alianzo Score

Alianzo Score is a value between 0 and 100 which is the result of the measurement parameters used by Alianzo in each of the profiles. These parameters try to measure the engagement and the activity of each social network.

Alianzo score is calculated for each type of social media and for each type of profile.

In addition, the Global Alianzo Score is calculated and displayed in the Alianzo Rank section. This score is calculated by adding the score given to each of the social networks weighted by the importance attached by Alianzo to each social network.

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2- Alianzo Stars

Alianzo Stars is the assessment done from Alianzo for every profile. It takes into account its score on Alianzo Score 2.0. It is calculated as follows:

  • Five yellow stars grade the highest score possible, which is 100. This profile will be the number one of its ranking.
  • Five green stars grade the profiles that score between 80 and 99.
  • Four green stars grade those profiles that score between 60 and 79.
  • Three green stars grade those profiles that score between 40 and 59.
  • Two green stars encompass those profiles that score between 20 and 39.
  • One green star is used for those profiles with a score between 0 and 19.
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3- Alianzo Rank

In Alianzo, rankings are conformed by profiles sorted according to their score in Alianzo 2.0, sorted from highest to lowest. These profiles are calculated for social network and kind of profile.

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