Facebook Local Brands - Peru

Total: 53

  # PROFILE FANS ACTIVITY (INTERACTIONS IN LAST 10 ITEMS) ranking
Up 1 Samsung Peru Samsung Peru 2,798,146 44,086

81

Down 2 Movistar Perú Movistar Perú 4,362,253 22,459

81

Up 3 Cineplanet Cineplanet 1,977,497 25,060

79

Up 4 Pilsen Callao Pilsen Callao 1,227,468 37,928

79

Down 5 Marca PERÚ Marca PERÚ 1,749,631 19,538

78

Down 6 Ripley Perú Ripley Perú 2,477,586 5,649

76

No variation 7 Libero Perú Libero Perú 834,977 12,353

76

Up 8 Rosatel Rosatel 362,118 21,944

74

No variation 9 Claro Perú Claro Perú 4,305,106 1,324

74

Down 10 Nissan Perú Nissan Perú 505,497 14,507

74

Down 11 Banco de Crédito BCP Banco de Crédito BCP 1,280,567 4,245

73

No variation 12 Diners Club Perú Diners Club Perú 516,660 10,676

73

No variation 13 Interbank Interbank 1,709,357 1,307

71

No variation 14 Netjoven Perú Netjoven Perú 363,084 3,782

71

Up 15 Unmsm Perú Unmsm Perú 411,524 3,170

70

Down 16 Milo Milo 70,982 19,233

69

Down 17 Hawaiian Tropic Perú Hawaiian Tropic Perú 134,226 8,530

69

Up 18 Universidad Cientifica del Sur Universidad Cientifica del Sur 147,703 4,226

68

Down 19 Bn Perú Bn Perú 362,146 1,727

68

Up 20 Elpopular Perú Elpopular Perú 285,503 870

66

Alianzo glossary

Useful definitions to understand the concepts we use. Alianzo counts with three measuring systems.:

1- Alianzo Score

Alianzo Score is a value between 0 and 100 which is the result of the measurement parameters used by Alianzo in each of the profiles. These parameters try to measure the engagement and the activity of each social network.

Alianzo score is calculated for each type of social media and for each type of profile.

In addition, the Global Alianzo Score is calculated and displayed in the Alianzo Rank section. This score is calculated by adding the score given to each of the social networks weighted by the importance attached by Alianzo to each social network.

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2- Alianzo Stars

Alianzo Stars is the assessment done from Alianzo for every profile. It takes into account its score on Alianzo Score 2.0. It is calculated as follows:

  • Five yellow stars grade the highest score possible, which is 100. This profile will be the number one of its ranking.
  • Five green stars grade the profiles that score between 80 and 99.
  • Four green stars grade those profiles that score between 60 and 79.
  • Three green stars grade those profiles that score between 40 and 59.
  • Two green stars encompass those profiles that score between 20 and 39.
  • One green star is used for those profiles with a score between 0 and 19.
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3- Alianzo Rank

In Alianzo, rankings are conformed by profiles sorted according to their score in Alianzo 2.0, sorted from highest to lowest. These profiles are calculated for social network and kind of profile.

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