Facebook Local Brands - México

Total: 220

  # PROFILE FANS ACTIVITY (INTERACTIONS IN LAST 10 ITEMS) ranking
No variation 1 Corona México Corona México 7,143,100 192,123

87

No variation 2 Cinépolis Cinépolis 11,484,219 31,899

85

No variation 3 Sony Pictures Mexico Sony Pictures Mexico 3,609,548 71,759

83

No variation 4 Volkswagen de México Volkswagen de México 4,981,251 31,747

82

No variation 5 Starbucks Mexico Starbucks Mexico 3,804,934 45,610

82

No variation 6 Lyncott Lyncott 1,247,235 129,338

82

Up 7 Cerveza Tecate Cerveza Tecate 2,932,432 37,289

81

No variation 8 Mary Kay de México Mary Kay de México 3,663,916 24,681

80

Down 9 Andrea Andrea 4,737,859 14,719

80

No variation 10 Converse Mexico Converse Mexico 5,527,365 11,106

80

Up 11 Cerveza Victoria México Cerveza Victoria México 3,119,977 28,102

80

Down 12 Marías Gamesa Marías Gamesa 795,955 71,226

79

No variation 13 Chokis Chokis 1,187,426 52,251

79

Up 14 Samsung Mexico Samsung Mexico 4,665,685 9,437

78

Down 15 Xbox Mexico Xbox Mexico 3,269,022 10,811

78

Up 16 Sally Beauty Mexico Sally Beauty Mexico 985,695 27,987

78

Up 17 Bonafont Bonafont 2,010,657 13,572

77

Down 18 Ford Mexico Ford Mexico 1,536,237 13,950

77

Up 19 PlayStation Latinoamérica PlayStation Latinoamérica 3,961,091 5,289

77

No variation 20 Toyota México Toyota México 3,520,551 5,904

77

Alianzo glossary

Useful definitions to understand the concepts we use. Alianzo counts with three measuring systems.:

1- Alianzo Score

Alianzo Score is a value between 0 and 100 which is the result of the measurement parameters used by Alianzo in each of the profiles. These parameters try to measure the engagement and the activity of each social network.

Alianzo score is calculated for each type of social media and for each type of profile.

In addition, the Global Alianzo Score is calculated and displayed in the Alianzo Rank section. This score is calculated by adding the score given to each of the social networks weighted by the importance attached by Alianzo to each social network.

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2- Alianzo Stars

Alianzo Stars is the assessment done from Alianzo for every profile. It takes into account its score on Alianzo Score 2.0. It is calculated as follows:

  • Five yellow stars grade the highest score possible, which is 100. This profile will be the number one of its ranking.
  • Five green stars grade the profiles that score between 80 and 99.
  • Four green stars grade those profiles that score between 60 and 79.
  • Three green stars grade those profiles that score between 40 and 59.
  • Two green stars encompass those profiles that score between 20 and 39.
  • One green star is used for those profiles with a score between 0 and 19.
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3- Alianzo Rank

In Alianzo, rankings are conformed by profiles sorted according to their score in Alianzo 2.0, sorted from highest to lowest. These profiles are calculated for social network and kind of profile.

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