Facebook Local Brands - Malásia

  • Johor
  • Kedah
  • Kelantan
  • Kuala Lumpur
  • Labuan
  • Malacca
  • Negeri Sembilan
  • Pahang
  • Penang
  • Perak
  • Perlis
  • Putrajaya
  • Sabah
  • Sarawak
  • Selangor
  • Terengganu

Total: 35

  # PROFILE FANS ACTIVITY (INTERACTIONS IN LAST 10 ITEMS) ranking
No variation 1 KFC Malaysia KFC Malaysia 2,429,012 129,070

84

No variation 2 McDonald's Malaysia McDonald's Malaysia 2,648,819 72,135

83

No variation 3 Legoland Malaysia Legoland Malaysia 314,384 13,432

72

Up 4 Pr1ma Malaysia Pr1ma Malaysia 462,187 1,216

68

Up 5 Utusan Malaysia Utusan Malaysia 1,648,896 173

66

Up 6 Tgv Malaysia Tgv Malaysia 655,349 431

66

Down 7 Amanz Malaysia Amanz Malaysia 123,505 2,328

66

Down 8 Bigsale Malaysia Bigsale Malaysia 325,567 1,541

66

No variation 9 Um Malaysia Um Malaysia 153,109 1,888

66

Up 10 Malaysiaairlines Malaysia Malaysiaairlines Malaysia 33,391 3,483

63

Down 11 Mstar Malaysia Mstar Malaysia 142,895 528

63

Up 12 Bata Malaysia Bata Malaysia 114,820 669

62

Down 13 Zalora Malaysia Zalora Malaysia 1,162,230 48

62

No variation 14 Uum Malaysia Uum Malaysia 35,659 1,313

62

Up 15 Ipmart Malaysia Ipmart Malaysia 680,461 70

61

Alianzo glossary

Useful definitions to understand the concepts we use. Alianzo counts with three measuring systems.:

1- Alianzo Score

Alianzo Score is a value between 0 and 100 which is the result of the measurement parameters used by Alianzo in each of the profiles. These parameters try to measure the engagement and the activity of each social network.

Alianzo score is calculated for each type of social media and for each type of profile.

In addition, the Global Alianzo Score is calculated and displayed in the Alianzo Rank section. This score is calculated by adding the score given to each of the social networks weighted by the importance attached by Alianzo to each social network.

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2- Alianzo Stars

Alianzo Stars is the assessment done from Alianzo for every profile. It takes into account its score on Alianzo Score 2.0. It is calculated as follows:

  • Five yellow stars grade the highest score possible, which is 100. This profile will be the number one of its ranking.
  • Five green stars grade the profiles that score between 80 and 99.
  • Four green stars grade those profiles that score between 60 and 79.
  • Three green stars grade those profiles that score between 40 and 59.
  • Two green stars encompass those profiles that score between 20 and 39.
  • One green star is used for those profiles with a score between 0 and 19.
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3- Alianzo Rank

In Alianzo, rankings are conformed by profiles sorted according to their score in Alianzo 2.0, sorted from highest to lowest. These profiles are calculated for social network and kind of profile.

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