Facebook Local Brands - Índia

Total: 243

  # PROFILE FANS ACTIVITY (INTERACTIONS IN LAST 10 ITEMS) ranking
No variation 1 Cadbury 5 Star Cadbury 5 Star 3,246,887 972,238

89

No variation 2 ICICI Bank ICICI Bank 5,008,426 256,482

87

No variation 3 Gillette India Gillette India 2,964,805 633,860

87

No variation 4 Axis Bank Axis Bank 3,281,606 307,033

87

Up 5 Bharatiya Janata Party (BJP) Bharatiya Janata Party (BJP) 13,113,211 51,200

86

Down 6 Colgate India Colgate India 2,755,247 401,375

86

No variation 7 eBay India eBay India 3,743,401 155,003

85

Up 8 Domino's Pizza India Domino's Pizza India 6,995,610 62,128

85

No variation 9 Shoppers Stop Shoppers Stop 10,295,597 36,488

84

No variation 10 Chevrolet India Chevrolet India 1,462,530 203,775

83

No variation 11 State Bank of India State Bank of India 13,055,874 18,708

83

Down 12 Hyundai India Hyundai India 8,915,275 26,937

83

Down 13 Pepsi India Pepsi India 4,466,709 92,000

83

Down 14 Intel India Intel India 8,295,795 30,761

83

Up 15 Wego Bhārat Wego Bhārat 537,003 271,771

82

Down 16 Kurkure Kurkure 2,977,882 64,133

81

Down 17 Baskin-Robbins India Baskin-Robbins India 908,199 119,315

81

Up 18 National Geographic Channel India National Geographic Channel India 8,594,512 11,762

81

Down 19 LIC India Forever LIC India Forever 5,786,240 19,848

80

Down 20 Indian National Congress Indian National Congress 4,251,170 13,937

80

Alianzo glossary

Useful definitions to understand the concepts we use. Alianzo counts with three measuring systems.:

1- Alianzo Score

Alianzo Score is a value between 0 and 100 which is the result of the measurement parameters used by Alianzo in each of the profiles. These parameters try to measure the engagement and the activity of each social network.

Alianzo score is calculated for each type of social media and for each type of profile.

In addition, the Global Alianzo Score is calculated and displayed in the Alianzo Rank section. This score is calculated by adding the score given to each of the social networks weighted by the importance attached by Alianzo to each social network.

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2- Alianzo Stars

Alianzo Stars is the assessment done from Alianzo for every profile. It takes into account its score on Alianzo Score 2.0. It is calculated as follows:

  • Five yellow stars grade the highest score possible, which is 100. This profile will be the number one of its ranking.
  • Five green stars grade the profiles that score between 80 and 99.
  • Four green stars grade those profiles that score between 60 and 79.
  • Three green stars grade those profiles that score between 40 and 59.
  • Two green stars encompass those profiles that score between 20 and 39.
  • One green star is used for those profiles with a score between 0 and 19.
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3- Alianzo Rank

In Alianzo, rankings are conformed by profiles sorted according to their score in Alianzo 2.0, sorted from highest to lowest. These profiles are calculated for social network and kind of profile.

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