Facebook Local Brands - Índia

Total: 243

  # PROFILE FANS ACTIVITY (INTERACTIONS IN LAST 10 ITEMS) ranking
No variation 1 Cadbury 5 Star Cadbury 5 Star 3,325,185 1,583,411

100

Up 2 Bharatiya Janata Party (BJP) Bharatiya Janata Party (BJP) 13,535,229 118,370

97

Down 3 ICICI Bank ICICI Bank 5,097,726 382,508

97

Down 4 Johnson's Baby India Johnson's Baby India 1,174,783 1,382,706

97

No variation 5 Axis Bank Axis Bank 3,370,576 274,336

95

No variation 6 Gillette India Gillette India 2,952,101 630,796

94

No variation 7 Hyundai India Hyundai India 9,284,901 47,441

93

No variation 8 Pepsi India Pepsi India 4,488,006 88,618

91

Up 9 State Bank of India State Bank of India 13,721,137 13,971

91

No variation 10 Colgate India Colgate India 2,773,060 124,195

90

Down 11 eBay India eBay India 3,755,436 66,533

90

No variation 12 LIC India Forever LIC India Forever 5,766,450 29,647

89

No variation 13 Yes Bank Yes Bank 6,429,685 20,469

89

Up 14 Aam Aadmi Party (AAP) Aam Aadmi Party (AAP) 2,793,631 23,726

88

Up 15 Audi India Audi India 3,413,086 24,499

88

Down 16 Cafe Coffee Day Cafe Coffee Day 4,643,621 16,948

88

Down 17 National Geographic Channel India National Geographic Channel India 8,650,220 8,273

88

Down 18 Aircel India Aircel India 9,894,830 9,054

87

No variation 19 Mercedes-Benz India Mercedes-Benz India 2,552,491 25,311

87

Down 20 Indian National Congress Indian National Congress 4,302,037 6,730

86

Alianzo glossary

Useful definitions to understand the concepts we use. Alianzo counts with three measuring systems.:

1- Alianzo Score

Alianzo Score is a value between 0 and 100 which is the result of the measurement parameters used by Alianzo in each of the profiles. These parameters try to measure the engagement and the activity of each social network.

Alianzo score is calculated for each type of social media and for each type of profile.

In addition, the Global Alianzo Score is calculated and displayed in the Alianzo Rank section. This score is calculated by adding the score given to each of the social networks weighted by the importance attached by Alianzo to each social network.

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2- Alianzo Stars

Alianzo Stars is the assessment done from Alianzo for every profile. It takes into account its score on Alianzo Score 2.0. It is calculated as follows:

  • Five yellow stars grade the highest score possible, which is 100. This profile will be the number one of its ranking.
  • Five green stars grade the profiles that score between 80 and 99.
  • Four green stars grade those profiles that score between 60 and 79.
  • Three green stars grade those profiles that score between 40 and 59.
  • Two green stars encompass those profiles that score between 20 and 39.
  • One green star is used for those profiles with a score between 0 and 19.
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3- Alianzo Rank

In Alianzo, rankings are conformed by profiles sorted according to their score in Alianzo 2.0, sorted from highest to lowest. These profiles are calculated for social network and kind of profile.

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