Facebook Local Brands - Índia

Total: 243

  # PROFILE FANS ACTIVITY (INTERACTIONS IN LAST 10 ITEMS) ranking
No variation 1 Cadbury 5 Star Cadbury 5 Star 3,314,715 1,049,747

90

No variation 2 ICICI Bank ICICI Bank 5,067,291 515,971

89

No variation 3 Bharatiya Janata Party (BJP) Bharatiya Janata Party (BJP) 13,483,728 94,398

87

Up 4 eBay India eBay India 3,757,668 175,304

86

Down 5 Gillette India Gillette India 2,956,096 633,783

86

Up 6 Yes Bank Yes Bank 6,399,593 62,024

84

Up 7 State Bank of India State Bank of India 13,612,305 20,608

84

Down 8 Axis Bank Axis Bank 3,309,058 84,556

83

Down 9 Cafe Coffee Day Cafe Coffee Day 4,647,234 75,998

83

Down 10 Colgate India Colgate India 2,772,913 83,592

83

Up 11 Shoppers Stop Shoppers Stop 10,409,560 15,471

82

Up 12 Indian National Congress Indian National Congress 4,292,549 27,012

81

Down 13 LIC India Forever LIC India Forever 5,772,582 26,521

81

Down 14 Audi India Audi India 3,408,259 46,505

81

No variation 15 National Geographic Channel India National Geographic Channel India 8,669,285 7,930

80

Up 16 Domino's Pizza India Domino's Pizza India 7,035,808 6,587

80

Down 17 Kurkure Kurkure 2,966,592 64,220

79

No variation 18 Pepsi India Pepsi India 4,499,945 16,907

79

Down 19 Mercedes-Benz India Mercedes-Benz India 2,550,529 19,658

79

Down 20 Aircel India Aircel India 9,899,882 5,815

79

Alianzo glossary

Useful definitions to understand the concepts we use. Alianzo counts with three measuring systems.:

1- Alianzo Score

Alianzo Score is a value between 0 and 100 which is the result of the measurement parameters used by Alianzo in each of the profiles. These parameters try to measure the engagement and the activity of each social network.

Alianzo score is calculated for each type of social media and for each type of profile.

In addition, the Global Alianzo Score is calculated and displayed in the Alianzo Rank section. This score is calculated by adding the score given to each of the social networks weighted by the importance attached by Alianzo to each social network.

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2- Alianzo Stars

Alianzo Stars is the assessment done from Alianzo for every profile. It takes into account its score on Alianzo Score 2.0. It is calculated as follows:

  • Five yellow stars grade the highest score possible, which is 100. This profile will be the number one of its ranking.
  • Five green stars grade the profiles that score between 80 and 99.
  • Four green stars grade those profiles that score between 60 and 79.
  • Three green stars grade those profiles that score between 40 and 59.
  • Two green stars encompass those profiles that score between 20 and 39.
  • One green star is used for those profiles with a score between 0 and 19.
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3- Alianzo Rank

In Alianzo, rankings are conformed by profiles sorted according to their score in Alianzo 2.0, sorted from highest to lowest. These profiles are calculated for social network and kind of profile.

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