Facebook Local Brands - França

Total: 409

  # PROFILE FANS ACTIVITY (INTERACTIONS IN LAST 10 ITEMS) ranking
Up 1 Institut National de l'Audiovisuel (INA) Institut National de l'Audiovisuel (INA) 703,344 43,311

78

Down 2 Nutella France Nutella France 2,955,637 14,418

78

Up 3 Sephora France Sephora France 1,131,921 22,643

77

Up 4 Orangina Orangina 990,537 34,219

77

Up 5 Bioderma France Bioderma France 459,723 65,069

77

No variation 6 M&M's France M&M's France 2,320,141 12,456

77

Down 7 Coca-Cola France Coca-Cola France 3,287,479 11,155

77

Down 8 Garnier France Garnier France 513,513 43,262

77

No variation 9 L'Oréal Paris France L'Oréal Paris France 851,830 18,523

76

Up 10 Volkswagen France Volkswagen France 784,407 10,485

74

Up 11 Police France Police France 519,874 14,122

74

Up 12 Danette France Danette France 1,294,540 7,237

74

No variation 13 BMW France BMW France 578,543 12,515

74

Down 14 Greenpeace France Greenpeace France 453,521 11,662

73

Down 15 Lancome France Lancome France 318,821 33,669

73

Up 16 European Parliament European Parliament 319,021 14,121

73

Up 17 Nocibé France Nocibé France 711,930 6,995

73

Down 18 Kiabi France Kiabi France 1,689,360 2,562

73

Up 19 Gendarmerie Nationale Française Gendarmerie Nationale Française 555,948 6,945

73

Down 20 Audi France Audi France 597,399 6,941

72

Alianzo glossary

Useful definitions to understand the concepts we use. Alianzo counts with three measuring systems.:

1- Alianzo Score

Alianzo Score is a value between 0 and 100 which is the result of the measurement parameters used by Alianzo in each of the profiles. These parameters try to measure the engagement and the activity of each social network.

Alianzo score is calculated for each type of social media and for each type of profile.

In addition, the Global Alianzo Score is calculated and displayed in the Alianzo Rank section. This score is calculated by adding the score given to each of the social networks weighted by the importance attached by Alianzo to each social network.

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2- Alianzo Stars

Alianzo Stars is the assessment done from Alianzo for every profile. It takes into account its score on Alianzo Score 2.0. It is calculated as follows:

  • Five yellow stars grade the highest score possible, which is 100. This profile will be the number one of its ranking.
  • Five green stars grade the profiles that score between 80 and 99.
  • Four green stars grade those profiles that score between 60 and 79.
  • Three green stars grade those profiles that score between 40 and 59.
  • Two green stars encompass those profiles that score between 20 and 39.
  • One green star is used for those profiles with a score between 0 and 19.
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3- Alianzo Rank

In Alianzo, rankings are conformed by profiles sorted according to their score in Alianzo 2.0, sorted from highest to lowest. These profiles are calculated for social network and kind of profile.

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