Facebook Local Brands - Ireland

Total: 39

  # PROFILE FANS ACTIVITY (INTERACTIONS IN LAST 10 ITEMS) ranking
Up 1 Primark Primark 1,020,939 4,750

73

Down 2 Guinness Guinness 233,523 23,406

73

Up 3 Joe Éire Joe Éire 447,152 1,192

68

No variation 4 Thejournal Éire Thejournal Éire 302,905 1,535

68

Up 5 Breakingnews Éire Breakingnews Éire 217,286 1,289

66

Down 6 Arnotts Arnotts 110,633 1,779

65

Down 7 Tv3 Éire Tv3 Éire 109,866 1,715

65

Down 8 Debenhams Éire Debenhams Éire 110,950 1,263

64

No variation 9 Entertainment Éire Entertainment Éire 130,210 356

62

No variation 10 Carzone Carzone 56,090 658

60

Up 11 Irishrail Éire Irishrail Éire 64,093 321

59

Up 12 Did Éire Did Éire 77,738 311

59

Down 13 Donedeal Éire Donedeal Éire 150,362 130

59

Up 14 Dcu Éire Dcu Éire 41,857 352

58

Up 15 Beaut Éire Beaut Éire 53,348 222

58

Alianzo glossary

Useful definitions to understand the concepts we use. Alianzo counts with three measuring systems.:

1- Alianzo Score

Alianzo Score is a value between 0 and 100 which is the result of the measurement parameters used by Alianzo in each of the profiles. These parameters try to measure the engagement and the activity of each social network.

Alianzo score is calculated for each type of social media and for each type of profile.

In addition, the Global Alianzo Score is calculated and displayed in the Alianzo Rank section. This score is calculated by adding the score given to each of the social networks weighted by the importance attached by Alianzo to each social network.

View more

2- Alianzo Stars

Alianzo Stars is the assessment done from Alianzo for every profile. It takes into account its score on Alianzo Score 2.0. It is calculated as follows:

  • Five yellow stars grade the highest score possible, which is 100. This profile will be the number one of its ranking.
  • Five green stars grade the profiles that score between 80 and 99.
  • Four green stars grade those profiles that score between 60 and 79.
  • Three green stars grade those profiles that score between 40 and 59.
  • Two green stars encompass those profiles that score between 20 and 39.
  • One green star is used for those profiles with a score between 0 and 19.
View more

3- Alianzo Rank

In Alianzo, rankings are conformed by profiles sorted according to their score in Alianzo 2.0, sorted from highest to lowest. These profiles are calculated for social network and kind of profile.

View more