Facebook Local Brands - Equador

Total: 17

  # PROFILE FANS ACTIVITY (INTERACTIONS IN LAST 10 ITEMS) ranking
No variation 1 Pilsener Pilsener 538,897 99,187

79

No variation 2 PilsenerLight PilsenerLight 513,790 12,394

73

No variation 3 Policía Ecuador Policía Ecuador 765,054 4,940

73

No variation 4 EcuSuperiorEC EcuSuperiorEC 229,917 742

65

No variation 5 royalty workers royalty workers 22,720 8,156

64

No variation 6 Utpl Ecuador Utpl Ecuador 160,497 916

64

Up 7 Movistar Ecuador Movistar Ecuador 1,280,422 58

63

Down 8 Banco Guayaquil Banco Guayaquil 362,022 190

62

No variation 9 Dermalia Dermalia 92,346 105

57

No variation 10 Municipio de Antonio Ante Municipio de Antonio Ante 18,005 225

55

Alianzo glossary

Useful definitions to understand the concepts we use. Alianzo counts with three measuring systems.:

1- Alianzo Score

Alianzo Score is a value between 0 and 100 which is the result of the measurement parameters used by Alianzo in each of the profiles. These parameters try to measure the engagement and the activity of each social network.

Alianzo score is calculated for each type of social media and for each type of profile.

In addition, the Global Alianzo Score is calculated and displayed in the Alianzo Rank section. This score is calculated by adding the score given to each of the social networks weighted by the importance attached by Alianzo to each social network.

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2- Alianzo Stars

Alianzo Stars is the assessment done from Alianzo for every profile. It takes into account its score on Alianzo Score 2.0. It is calculated as follows:

  • Five yellow stars grade the highest score possible, which is 100. This profile will be the number one of its ranking.
  • Five green stars grade the profiles that score between 80 and 99.
  • Four green stars grade those profiles that score between 60 and 79.
  • Three green stars grade those profiles that score between 40 and 59.
  • Two green stars encompass those profiles that score between 20 and 39.
  • One green star is used for those profiles with a score between 0 and 19.
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3- Alianzo Rank

In Alianzo, rankings are conformed by profiles sorted according to their score in Alianzo 2.0, sorted from highest to lowest. These profiles are calculated for social network and kind of profile.

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