Facebook Local Brands - Colômbia

Total: 98

  # PROFILE FANS ACTIVITY (INTERACTIONS IN LAST 10 ITEMS) ranking
No variation 1 Baileys Colombia Baileys Colombia 370,799 73,439

76

No variation 2 Policía Colombia Policía Colombia 1,353,912 4,865

74

No variation 3 Cerveza Poker Cerveza Poker 1,121,952 5,586

73

No variation 4 Latam Colombia Latam Colombia 1,207,202 2,619

72

No variation 5 Centro Democrático Centro Democrático 291,265 8,741

72

No variation 6 Eluniversal Colombia Eluniversal Colombia 468,380 2,204

69

No variation 7 Movistar Colombia Movistar Colombia 1,781,003 520

69

Up 8 Servicio Nacional de Aprendizaje (Sena) Servicio Nacional de Aprendizaje (Sena) 622,335 1,490

68

Down 9 Toyota Colombia Toyota Colombia 44,551 19,179

68

Up 10 Chapstick Colombia Chapstick Colombia 148,289 6,625

67

No variation 11 Carulla Carulla 781,057 690

67

Down 12 Americanino Colombia Americanino Colombia 285,679 1,551

66

No variation 13 Alkosto Colombia Alkosto Colombia 502,202 411

65

No variation 14 CH Chevignon (Latinoamérica) CH Chevignon (Latinoamérica) 298,083 592

64

Up 15 FloresparaColombia FloresparaColombia 75,463 3,969

64

Up 16 Dafiti Colombia Dafiti Colombia 679,461 164

64

Down 17 Rcn Colombia Rcn Colombia 380,718 239

63

Up 18 Instituto Humboldt Instituto Humboldt 67,971 1,569

63

Up 19 Banco de la República de Colombia Banco de la República de Colombia 113,701 1,014

63

Down 20 Nissan Colombia Nissan Colombia 176,494 451

63

Alianzo glossary

Useful definitions to understand the concepts we use. Alianzo counts with three measuring systems.:

1- Alianzo Score

Alianzo Score is a value between 0 and 100 which is the result of the measurement parameters used by Alianzo in each of the profiles. These parameters try to measure the engagement and the activity of each social network.

Alianzo score is calculated for each type of social media and for each type of profile.

In addition, the Global Alianzo Score is calculated and displayed in the Alianzo Rank section. This score is calculated by adding the score given to each of the social networks weighted by the importance attached by Alianzo to each social network.

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2- Alianzo Stars

Alianzo Stars is the assessment done from Alianzo for every profile. It takes into account its score on Alianzo Score 2.0. It is calculated as follows:

  • Five yellow stars grade the highest score possible, which is 100. This profile will be the number one of its ranking.
  • Five green stars grade the profiles that score between 80 and 99.
  • Four green stars grade those profiles that score between 60 and 79.
  • Three green stars grade those profiles that score between 40 and 59.
  • Two green stars encompass those profiles that score between 20 and 39.
  • One green star is used for those profiles with a score between 0 and 19.
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3- Alianzo Rank

In Alianzo, rankings are conformed by profiles sorted according to their score in Alianzo 2.0, sorted from highest to lowest. These profiles are calculated for social network and kind of profile.

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