Facebook Local Brands - Brasil

Total: 531

  # PROFILE FANS ACTIVITY (INTERACTIONS IN LAST 10 ITEMS) ranking
No variation 1 Facebook Brasil Facebook Brasil 15,193,138 489,422

91

No variation 2 Samsung Mobile Brasil Samsung Mobile Brasil 3,711,221 979,931

90

Up 3 Subway Brasil Subway Brasil 6,907,383 438,809

90

No variation 4 Burger King Brasil Burger King Brasil 6,835,250 420,769

89

No variation 5 Caixa Econômica Federal Caixa Econômica Federal 2,928,076 724,132

88

Up 6 C&A Brasil C&A Brasil 5,151,502 307,682

88

Down 7 Samsung Brasil Samsung Brasil 3,903,973 406,753

88

Up 8 Netflix Brasil Netflix Brasil 8,554,713 153,251

87

Up 9 Bis Bis 6,061,954 172,126

85

Up 10 Vou de Marisa Vou de Marisa 5,176,505 113,558

85

Down 11 Johnnie Walker Brasil Johnnie Walker Brasil 2,931,277 175,234

85

Down 12 Intel Brasil Intel Brasil 3,263,311 100,785

84

Up 13 Mary Kay Brasil Mary Kay Brasil 6,382,740 55,064

84

Up 14 SAZÓN Brasil SAZÓN Brasil 3,206,004 96,856

83

Up 15 Habib's Habib's 3,663,825 89,045

83

Up 16 Doutores da Alegria Doutores da Alegria 2,294,589 100,529

83

Down 17 OMO Brasil OMO Brasil 2,521,546 182,309

83

Down 18 Maquiagem Avon Maquiagem Avon 6,624,251 34,608

83

Up 19 Halls Brasil Halls Brasil 5,819,921 173,034

83

Up 20 Tele Sena Tele Sena 2,000,868 112,809

83

Alianzo glossary

Useful definitions to understand the concepts we use. Alianzo counts with three measuring systems.:

1- Alianzo Score

Alianzo Score is a value between 0 and 100 which is the result of the measurement parameters used by Alianzo in each of the profiles. These parameters try to measure the engagement and the activity of each social network.

Alianzo score is calculated for each type of social media and for each type of profile.

In addition, the Global Alianzo Score is calculated and displayed in the Alianzo Rank section. This score is calculated by adding the score given to each of the social networks weighted by the importance attached by Alianzo to each social network.

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2- Alianzo Stars

Alianzo Stars is the assessment done from Alianzo for every profile. It takes into account its score on Alianzo Score 2.0. It is calculated as follows:

  • Five yellow stars grade the highest score possible, which is 100. This profile will be the number one of its ranking.
  • Five green stars grade the profiles that score between 80 and 99.
  • Four green stars grade those profiles that score between 60 and 79.
  • Three green stars grade those profiles that score between 40 and 59.
  • Two green stars encompass those profiles that score between 20 and 39.
  • One green star is used for those profiles with a score between 0 and 19.
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3- Alianzo Rank

In Alianzo, rankings are conformed by profiles sorted according to their score in Alianzo 2.0, sorted from highest to lowest. These profiles are calculated for social network and kind of profile.

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