Facebook Global Brands - Reino Unido

Total: 641

  # PROFILE FANS ACTIVITY (INTERACTIONS IN LAST 10 ITEMS) ranking
No variation 1 Burberry Burberry 17,362,303 95,709

95

No variation 2 Aston Martin Aston Martin 6,931,498 40,783

90

No variation 3 British Airways British Airways 3,049,862 60,324

89

No variation 4 Rolls Royce Cars Rolls Royce Cars 4,438,303 42,881

89

Up 5 Amnesty International Amnesty International 1,939,260 52,985

88

Down 6 Asda Asda 1,931,133 59,800

88

Down 7 Unilever Unilever 3,709,614 60,031

87

Up 8 Land Rover Land Rover 15,633,697 6,712

87

Down 9 Jimmy Choo Jimmy Choo 3,597,905 25,568

87

Up 10 International English Language Testing System (IELTS) International English Language Testing System (IELTS) 4,812,770 13,113

86

Down 11 Dove Dove 27,905,136 4,721

85

Up 12 Jaguar Jaguar 17,026,439 3,097

85

Down 13 Cadbury Dairy Milk Cadbury Dairy Milk 16,471,978 4,837

85

No variation 14 Johnnie Walker Johnnie Walker 14,470,878 3,813

85

Down 15 Bentley Bentley 2,476,222 18,661

85

Down 16 Rolls Royce Group Rolls Royce Group 1,225,135 27,196

84

No variation 17 Cornetto Cornetto 11,464,342 5,963

84

Up 18 boohoo.com boohoo.com 2,599,337 7,132

84

Down 19 Grant's Whisky Grant's Whisky 1,946,229 21,401

83

Up 20 Dream Team FC Dream Team FC 2,878,974 3,927

83

Alianzo glossary

Useful definitions to understand the concepts we use. Alianzo counts with three measuring systems.:

1- Alianzo Score

Alianzo Score is a value between 0 and 100 which is the result of the measurement parameters used by Alianzo in each of the profiles. These parameters try to measure the engagement and the activity of each social network.

Alianzo score is calculated for each type of social media and for each type of profile.

In addition, the Global Alianzo Score is calculated and displayed in the Alianzo Rank section. This score is calculated by adding the score given to each of the social networks weighted by the importance attached by Alianzo to each social network.

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2- Alianzo Stars

Alianzo Stars is the assessment done from Alianzo for every profile. It takes into account its score on Alianzo Score 2.0. It is calculated as follows:

  • Five yellow stars grade the highest score possible, which is 100. This profile will be the number one of its ranking.
  • Five green stars grade the profiles that score between 80 and 99.
  • Four green stars grade those profiles that score between 60 and 79.
  • Three green stars grade those profiles that score between 40 and 59.
  • Two green stars encompass those profiles that score between 20 and 39.
  • One green star is used for those profiles with a score between 0 and 19.
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3- Alianzo Rank

In Alianzo, rankings are conformed by profiles sorted according to their score in Alianzo 2.0, sorted from highest to lowest. These profiles are calculated for social network and kind of profile.

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