Facebook Global Brands - Países Baixos

Total: 114

  # PROFILE FANS ACTIVITY (INTERACTIONS IN LAST 10 ITEMS) ranking
No variation 1 Tommy Hilfiger Tommy Hilfiger 12,368,733 12,323

89

Up 2 Philips Philips 9,497,111 17,918

88

Down 3 Shell Shell 7,913,006 12,308

87

No variation 4 G-Star Raw G-Star Raw 2,412,672 18,284

85

No variation 5 Greenpeace Greenpeace 2,915,660 7,343

83

Up 6 Ketel One Ketel One 928,539 4,762

79

Up 7 IKEA Foundation IKEA Foundation 1,335,922 4,409

79

Down 8 Amstel Lager Amstel Lager 368,679 12,666

78

No variation 9 I amsterdam I amsterdam 830,495 4,655

78

No variation 10 Hunkemöller Hunkemöller 1,744,247 1,935

75

No variation 11 Viktor & Rolf Viktor & Rolf 339,812 4,215

75

No variation 12 Orangina International Orangina International 1,557,174 843

74

Up 13 Suitsupply Suitsupply 489,052 1,945

74

Down 14 PrimaDonna PrimaDonna 244,398 3,473

74

Up 15 Zeeman Zeeman 398,949 1,768

73

Up 16 Here Technologies Here Technologies 982,205 648

73

Down 17 Heineken Heineken 23,484,810 15

73

No variation 18 TravelBird TravelBird 907,812 488

72

Up 19 CitizenM CitizenM 207,322 1,695

71

Down 20 Only Only 841,878 469

71

Alianzo glossary

Useful definitions to understand the concepts we use. Alianzo counts with three measuring systems.:

1- Alianzo Score

Alianzo Score is a value between 0 and 100 which is the result of the measurement parameters used by Alianzo in each of the profiles. These parameters try to measure the engagement and the activity of each social network.

Alianzo score is calculated for each type of social media and for each type of profile.

In addition, the Global Alianzo Score is calculated and displayed in the Alianzo Rank section. This score is calculated by adding the score given to each of the social networks weighted by the importance attached by Alianzo to each social network.

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2- Alianzo Stars

Alianzo Stars is the assessment done from Alianzo for every profile. It takes into account its score on Alianzo Score 2.0. It is calculated as follows:

  • Five yellow stars grade the highest score possible, which is 100. This profile will be the number one of its ranking.
  • Five green stars grade the profiles that score between 80 and 99.
  • Four green stars grade those profiles that score between 60 and 79.
  • Three green stars grade those profiles that score between 40 and 59.
  • Two green stars encompass those profiles that score between 20 and 39.
  • One green star is used for those profiles with a score between 0 and 19.
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3- Alianzo Rank

In Alianzo, rankings are conformed by profiles sorted according to their score in Alianzo 2.0, sorted from highest to lowest. These profiles are calculated for social network and kind of profile.

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