Facebook Global Brands - Países Baixos

Total: 111

  # PROFILE FANS ACTIVITY (INTERACTIONS IN LAST 10 ITEMS) ranking
Up 1 Shell Shell 7,279,007 23,722

90

Down 2 Tommy Hilfiger Tommy Hilfiger 11,774,482 18,183

90

No variation 3 Philips Philips 9,030,278 20,304

89

No variation 4 IKEA Foundation IKEA Foundation 1,245,397 65,561

88

No variation 5 Adidas Originals Adidas Originals 31,478,794 412

83

No variation 6 G-Star Raw G-Star Raw 2,333,472 6,704

82

No variation 7 Greenpeace Greenpeace 2,885,637 2,627

82

No variation 8 I amsterdam I amsterdam 779,914 2,277

78

Up 9 Orangina International Orangina International 1,551,704 2,259

78

Up 10 PrimaDonna PrimaDonna 230,998 10,018

78

Down 11 Suitsupply Suitsupply 466,422 3,607

76

Up 12 Viktor & Rolf Viktor & Rolf 307,112 4,171

76

Down 13 Hunkemöller Hunkemöller 1,682,725 1,010

76

Up 14 Transavia.com Transavia.com 1,224,101 1,000

75

No variation 15 Marie Jo Marie Jo 189,780 3,673

74

Up 16 Zeeman Zeeman 332,932 1,659

74

Up 17 Moccona Moccona 174,221 3,867

74

Down 18 Heineken Heineken 23,484,810 15

73

Up 19 Signal Signal 2,746,696 285

73

Up 20 Scotch & Soda Scotch & Soda 348,199 1,312

73

Alianzo glossary

Useful definitions to understand the concepts we use. Alianzo counts with three measuring systems.:

1- Alianzo Score

Alianzo Score is a value between 0 and 100 which is the result of the measurement parameters used by Alianzo in each of the profiles. These parameters try to measure the engagement and the activity of each social network.

Alianzo score is calculated for each type of social media and for each type of profile.

In addition, the Global Alianzo Score is calculated and displayed in the Alianzo Rank section. This score is calculated by adding the score given to each of the social networks weighted by the importance attached by Alianzo to each social network.

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2- Alianzo Stars

Alianzo Stars is the assessment done from Alianzo for every profile. It takes into account its score on Alianzo Score 2.0. It is calculated as follows:

  • Five yellow stars grade the highest score possible, which is 100. This profile will be the number one of its ranking.
  • Five green stars grade the profiles that score between 80 and 99.
  • Four green stars grade those profiles that score between 60 and 79.
  • Three green stars grade those profiles that score between 40 and 59.
  • Two green stars encompass those profiles that score between 20 and 39.
  • One green star is used for those profiles with a score between 0 and 19.
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3- Alianzo Rank

In Alianzo, rankings are conformed by profiles sorted according to their score in Alianzo 2.0, sorted from highest to lowest. These profiles are calculated for social network and kind of profile.

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