Facebook Global Brands - Países Baixos

Total: 112

  # PROFILE FANS ACTIVITY (INTERACTIONS IN LAST 10 ITEMS) ranking
No variation 1 Shell Shell 7,619,111 33,845

91

Up 2 IKEA Foundation IKEA Foundation 1,286,026 133,625

89

Down 3 Tommy Hilfiger Tommy Hilfiger 11,990,770 14,794

89

No variation 4 Philips Philips 9,291,800 8,608

87

No variation 5 G-Star Raw G-Star Raw 2,356,553 10,662

84

No variation 6 Adidas Originals Adidas Originals 31,580,959 627

83

Up 7 Greenpeace Greenpeace 2,901,216 1,976

80

Up 8 Booking Booking 9,075,489 119

76

Up 9 PrimaDonna PrimaDonna 237,793 6,885

76

Up 10 Wetransfer Wetransfer 486,641 3,330

76

Up 11 Here Technologies Here Technologies 986,774 1,354

75

Up 12 Viktor & Rolf Viktor & Rolf 331,745 3,658

75

Down 13 I amsterdam I amsterdam 822,186 845

74

Down 14 Orangina International Orangina International 1,550,053 1,248

74

Up 15 Ketel One Ketel One 919,571 815

74

Up 16 Suitsupply Suitsupply 470,511 1,681

74

Down 17 Heineken Heineken 23,484,810 15

73

Down 18 Hunkemöller Hunkemöller 1,710,706 769

73

Up 19 Zeeman Zeeman 341,951 1,436

73

Up 20 Marie Jo Marie Jo 193,219 2,767

73

Alianzo glossary

Useful definitions to understand the concepts we use. Alianzo counts with three measuring systems.:

1- Alianzo Score

Alianzo Score is a value between 0 and 100 which is the result of the measurement parameters used by Alianzo in each of the profiles. These parameters try to measure the engagement and the activity of each social network.

Alianzo score is calculated for each type of social media and for each type of profile.

In addition, the Global Alianzo Score is calculated and displayed in the Alianzo Rank section. This score is calculated by adding the score given to each of the social networks weighted by the importance attached by Alianzo to each social network.

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2- Alianzo Stars

Alianzo Stars is the assessment done from Alianzo for every profile. It takes into account its score on Alianzo Score 2.0. It is calculated as follows:

  • Five yellow stars grade the highest score possible, which is 100. This profile will be the number one of its ranking.
  • Five green stars grade the profiles that score between 80 and 99.
  • Four green stars grade those profiles that score between 60 and 79.
  • Three green stars grade those profiles that score between 40 and 59.
  • Two green stars encompass those profiles that score between 20 and 39.
  • One green star is used for those profiles with a score between 0 and 19.
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3- Alianzo Rank

In Alianzo, rankings are conformed by profiles sorted according to their score in Alianzo 2.0, sorted from highest to lowest. These profiles are calculated for social network and kind of profile.

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