Facebook Global Brands - Itália

Total: 187

  # PROFILE FANS ACTIVITY (INTERACTIONS IN LAST 10 ITEMS) ranking
No variation 1 Ferrari Ferrari 16,602,747 35,225

92

Up 2 Gucci Gucci 16,794,263 12,210

89

Up 3 Versace Versace 4,986,887 35,534

89

Up 4 Diesel Diesel 4,705,168 33,427

88

Down 5 Lamborghini Lamborghini 12,527,581 11,054

88

Down 6 Dolce&Gabbana Dolce&Gabbana 11,295,117 8,621

87

Up 7 Maserati Maserati 5,560,605 19,330

87

No variation 8 Giorgio Armani Giorgio Armani 8,279,424 12,496

87

Down 9 Nutella Nutella 32,175,869 3,677

87

Up 10 Calzedonia Calzedonia 3,349,288 15,557

85

Down 11 Ferrero Rocher Ferrero Rocher 20,692,009 4,637

85

Up 12 Prada Prada 6,363,540 5,804

85

Up 13 Intimissimi Intimissimi 2,908,392 11,911

85

Down 14 Ray-Ban Ray-Ban 14,784,692 2,300

84

Down 15 Ducati Ducati 3,390,072 8,892

84

Up 16 Franklin & Marshall Franklin & Marshall 657,136 59,432

84

Up 17 Officine Panerai Officine Panerai 1,282,869 21,097

84

Down 18 Bulgari Bulgari 4,325,421 5,644

83

Up 19 Fendi Fendi 2,578,560 8,200

83

Down 20 Tod's Tod's 1,165,864 20,035

83

Alianzo glossary

Useful definitions to understand the concepts we use. Alianzo counts with three measuring systems.:

1- Alianzo Score

Alianzo Score is a value between 0 and 100 which is the result of the measurement parameters used by Alianzo in each of the profiles. These parameters try to measure the engagement and the activity of each social network.

Alianzo score is calculated for each type of social media and for each type of profile.

In addition, the Global Alianzo Score is calculated and displayed in the Alianzo Rank section. This score is calculated by adding the score given to each of the social networks weighted by the importance attached by Alianzo to each social network.

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2- Alianzo Stars

Alianzo Stars is the assessment done from Alianzo for every profile. It takes into account its score on Alianzo Score 2.0. It is calculated as follows:

  • Five yellow stars grade the highest score possible, which is 100. This profile will be the number one of its ranking.
  • Five green stars grade the profiles that score between 80 and 99.
  • Four green stars grade those profiles that score between 60 and 79.
  • Three green stars grade those profiles that score between 40 and 59.
  • Two green stars encompass those profiles that score between 20 and 39.
  • One green star is used for those profiles with a score between 0 and 19.
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3- Alianzo Rank

In Alianzo, rankings are conformed by profiles sorted according to their score in Alianzo 2.0, sorted from highest to lowest. These profiles are calculated for social network and kind of profile.

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