Facebook Global Brands - Colômbia

Total: 70

  # PROFILE FANS ACTIVITY (INTERACTIONS IN LAST 10 ITEMS) ranking
No variation 1 Cerveza Aguila Cerveza Aguila 1,671,083 63,278

87

No variation 2 Old Parr Old Parr 1,353,910 30,295

84

No variation 3 Juan Valdez Café Juan Valdez Café 4,066,672 1,032

79

No variation 4 Leonisa Leonisa 903,517 2,348

77

Up 5 Éxito Éxito 1,711,852 780

76

Down 6 Aguardiente Antioqueño Aguardiente Antioqueño 302,710 5,335

76

No variation 7 NotiMillos NotiMillos 440,584 2,672

75

Up 8 Avianca Avianca 2,620,104 166

74

Down 9 Creaciones Tejidas Creaciones Tejidas 393,250 1,547

73

Down 10 Ambar Ambar 111,381 6,908

73

No variation 11 Fpl Fpl 176,238 3,911

73

No variation 12 Café de Colombia Café de Colombia 334,413 1,364

72

Up 13 ECOPETROL S.A ECOPETROL S.A 358,078 616

70

Down 14 Totto Totto 4,393,510 60

70

No variation 15 IE Business School IE Business School 133,240 1,454

70

No variation 16 Museo de Arte Contemporaneo de Monterrey Museo de Arte Contemporaneo de Monterrey 179,918 885

69

No variation 17 epm epm 137,097 458

68

No variation 18 Iberia Express Iberia Express 312,211 182

67

No variation 19 Claro Colombia Claro Colombia 1,114,984 32

66

No variation 20 Postobón Postobón 364,858 176

66

Alianzo glossary

Useful definitions to understand the concepts we use. Alianzo counts with three measuring systems.:

1- Alianzo Score

Alianzo Score is a value between 0 and 100 which is the result of the measurement parameters used by Alianzo in each of the profiles. These parameters try to measure the engagement and the activity of each social network.

Alianzo score is calculated for each type of social media and for each type of profile.

In addition, the Global Alianzo Score is calculated and displayed in the Alianzo Rank section. This score is calculated by adding the score given to each of the social networks weighted by the importance attached by Alianzo to each social network.

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2- Alianzo Stars

Alianzo Stars is the assessment done from Alianzo for every profile. It takes into account its score on Alianzo Score 2.0. It is calculated as follows:

  • Five yellow stars grade the highest score possible, which is 100. This profile will be the number one of its ranking.
  • Five green stars grade the profiles that score between 80 and 99.
  • Four green stars grade those profiles that score between 60 and 79.
  • Three green stars grade those profiles that score between 40 and 59.
  • Two green stars encompass those profiles that score between 20 and 39.
  • One green star is used for those profiles with a score between 0 and 19.
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3- Alianzo Rank

In Alianzo, rankings are conformed by profiles sorted according to their score in Alianzo 2.0, sorted from highest to lowest. These profiles are calculated for social network and kind of profile.

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