Facebook Global Brands - Colômbia

Total: 42

  # PROFILE FANS ACTIVITY (INTERACTIONS IN LAST 10 ITEMS) ranking
No variation 1 Cerveza Aguila Cerveza Aguila 1,643,312 6,535

82

No variation 2 Juan Valdez Café Juan Valdez Café 4,023,080 1,786

81

No variation 3 Old Parr Old Parr 1,332,799 6,329

81

No variation 4 NotiMillos NotiMillos 440,497 9,917

79

No variation 5 Leonisa Leonisa 833,083 3,533

78

No variation 6 Avianca Avianca 2,509,518 357

75

No variation 7 Aguardiente Antioqueño Aguardiente Antioqueño 298,673 2,276

74

No variation 8 Postobón Postobón 366,587 2,210

74

Up 9 ECOPETROL S.A ECOPETROL S.A 345,413 815

71

Down 10 Creaciones Tejidas Creaciones Tejidas 384,834 558

71

Down 11 Totto Totto 4,182,934 76

71

Up 12 Éxito Éxito 1,623,770 82

70

Down 13 Café de Colombia Café de Colombia 334,863 553

69

No variation 14 Claro Colombia Claro Colombia 1,036,549 67

68

Up 15 OndadeMar OndadeMar 59,569 503

65

Alianzo glossary

Useful definitions to understand the concepts we use. Alianzo counts with three measuring systems.:

1- Alianzo Score

Alianzo Score is a value between 0 and 100 which is the result of the measurement parameters used by Alianzo in each of the profiles. These parameters try to measure the engagement and the activity of each social network.

Alianzo score is calculated for each type of social media and for each type of profile.

In addition, the Global Alianzo Score is calculated and displayed in the Alianzo Rank section. This score is calculated by adding the score given to each of the social networks weighted by the importance attached by Alianzo to each social network.

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2- Alianzo Stars

Alianzo Stars is the assessment done from Alianzo for every profile. It takes into account its score on Alianzo Score 2.0. It is calculated as follows:

  • Five yellow stars grade the highest score possible, which is 100. This profile will be the number one of its ranking.
  • Five green stars grade the profiles that score between 80 and 99.
  • Four green stars grade those profiles that score between 60 and 79.
  • Three green stars grade those profiles that score between 40 and 59.
  • Two green stars encompass those profiles that score between 20 and 39.
  • One green star is used for those profiles with a score between 0 and 19.
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3- Alianzo Rank

In Alianzo, rankings are conformed by profiles sorted according to their score in Alianzo 2.0, sorted from highest to lowest. These profiles are calculated for social network and kind of profile.

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