Facebook Global Brands - Argentina

Total: 63

  # PROFILE FANS ACTIVITY (INTERACTIONS IN LAST 10 ITEMS) ranking
No variation 1 Aerolíneas Argentinas Aerolíneas Argentinas 1,552,619 205,890

91

Up 2 47 Street 47 Street 2,221,093 50,181

88

Down 3 Quilmes Quilmes 4,390,906 21,955

88

Down 4 Cerveza Brahma Cerveza Brahma 1,598,462 63,922

87

No variation 5 Cerveza Patagonia Cerveza Patagonia 644,808 25,158

83

No variation 6 Pico Dulce Pico Dulce 1,122,183 8,449

81

Up 7 Ricky Sarkany Ricky Sarkany 1,007,887 4,206

79

Down 8 Avenida.com Avenida.com 567,691 7,377

79

No variation 9 La Martina La Martina 278,683 2,406

74

Up 10 YPF YPF 458,223 587

72

Down 11 Owoko Owoko 440,328 535

71

No variation 12 María Rivolta María Rivolta 63,134 4,285

71

Up 13 Etiqueta Negra Etiqueta Negra 140,050 625

68

Down 14 Comparaencasa.com Comparaencasa.com 112,452 752

68

Down 15 Selú Selú 165,351 399

68

Up 16 Eventioz Eventioz 288,418 192

66

Down 17 Las Pepas Las Pepas 224,330 158

65

No variation 18 Paez Paez 405,160 91

65

No variation 19 Ventas Privadas Ventas Privadas 111,213 314

63

No variation 20 Tienda Nube Tienda Nube 92,021 46

61

Alianzo glossary

Useful definitions to understand the concepts we use. Alianzo counts with three measuring systems.:

1- Alianzo Score

Alianzo Score is a value between 0 and 100 which is the result of the measurement parameters used by Alianzo in each of the profiles. These parameters try to measure the engagement and the activity of each social network.

Alianzo score is calculated for each type of social media and for each type of profile.

In addition, the Global Alianzo Score is calculated and displayed in the Alianzo Rank section. This score is calculated by adding the score given to each of the social networks weighted by the importance attached by Alianzo to each social network.

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2- Alianzo Stars

Alianzo Stars is the assessment done from Alianzo for every profile. It takes into account its score on Alianzo Score 2.0. It is calculated as follows:

  • Five yellow stars grade the highest score possible, which is 100. This profile will be the number one of its ranking.
  • Five green stars grade the profiles that score between 80 and 99.
  • Four green stars grade those profiles that score between 60 and 79.
  • Three green stars grade those profiles that score between 40 and 59.
  • Two green stars encompass those profiles that score between 20 and 39.
  • One green star is used for those profiles with a score between 0 and 19.
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3- Alianzo Rank

In Alianzo, rankings are conformed by profiles sorted according to their score in Alianzo 2.0, sorted from highest to lowest. These profiles are calculated for social network and kind of profile.

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