Facebook Brands & Organisations - Espanha

Total: 3382

  # PROFILE FANS ACTIVITY (INTERACTIONS IN LAST 10 ITEMS) ranking
No variation 1 Zara Zara 26,138,892 19,985

85

No variation 2 Facebook España Facebook España 1,601,932 227,557

83

Up 3 Estrella Damm Estrella Damm 772,821 214,848

82

No variation 4 Desigual Desigual 7,342,945 20,832

82

Down 5 Pull & Bear Pull & Bear 6,441,539 22,988

82

Up 6 Hawkers Hawkers 6,152,337 8,135

79

No variation 7 Mango Mango 10,742,479 4,891

79

No variation 8 Ybarra Ybarra 653,338 67,135

79

Down 9 Bershka Bershka 10,706,688 4,093

79

No variation 10 Massimo Dutti Massimo Dutti 3,767,967 10,249

78

No variation 11 McDonald's España McDonald's España 1,004,046 33,630

78

Up 12 Lidl España Lidl España 1,845,199 13,454

78

Up 13 Torres Torres 749,840 36,922

77

Down 14 Stradivarius Stradivarius 5,111,704 3,835

77

Down 15 Volkswagen España Volkswagen España 543,339 32,594

76

Up 16 Policía España Policía España 537,467 29,365

76

Down 17 BBVA BBVA 18,772,942 847

76

Up 18 Telepizza Telepizza 684,655 22,899

76

Down 19 Podemos Podemos 921,310 9,253

75

Up 20 Sony Pictures España Sony Pictures España 1,072,397 7,062

75

Alianzo glossary

Useful definitions to understand the concepts we use. Alianzo counts with three measuring systems.:

1- Alianzo Score

Alianzo Score is a value between 0 and 100 which is the result of the measurement parameters used by Alianzo in each of the profiles. These parameters try to measure the engagement and the activity of each social network.

Alianzo score is calculated for each type of social media and for each type of profile.

In addition, the Global Alianzo Score is calculated and displayed in the Alianzo Rank section. This score is calculated by adding the score given to each of the social networks weighted by the importance attached by Alianzo to each social network.

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2- Alianzo Stars

Alianzo Stars is the assessment done from Alianzo for every profile. It takes into account its score on Alianzo Score 2.0. It is calculated as follows:

  • Five yellow stars grade the highest score possible, which is 100. This profile will be the number one of its ranking.
  • Five green stars grade the profiles that score between 80 and 99.
  • Four green stars grade those profiles that score between 60 and 79.
  • Three green stars grade those profiles that score between 40 and 59.
  • Two green stars encompass those profiles that score between 20 and 39.
  • One green star is used for those profiles with a score between 0 and 19.
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3- Alianzo Rank

In Alianzo, rankings are conformed by profiles sorted according to their score in Alianzo 2.0, sorted from highest to lowest. These profiles are calculated for social network and kind of profile.

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