Facebook Brands & Organisations - Itália

Total: 514

  # PROFILE FANS ACTIVITY (INTERACTIONS IN LAST 10 ITEMS) ranking
Up 1 Prada Prada 6,321,681 132,505

86

Down 2 Ferrari Ferrari 16,600,750 34,158

85

Down 3 Lamborghini Lamborghini 12,505,022 35,611

85

Down 4 Maserati Maserati 5,551,733 93,983

85

No variation 5 Gucci Gucci 16,640,846 14,728

83

No variation 6 Versace Versace 4,940,312 36,913

82

No variation 7 Giorgio Armani Giorgio Armani 8,259,323 23,720

82

No variation 8 Dolce&Gabbana Dolce&Gabbana 11,251,499 8,717

81

Up 9 Intimissimi Intimissimi 2,863,162 30,395

81

Up 10 Galbani Galbani 1,746,402 48,910

80

No variation 11 Bulgari Bulgari 4,281,521 17,033

80

Down 12 Diesel Diesel 4,695,363 17,883

80

Down 13 Nutella Nutella 32,110,019 2,882

80

Down 14 Kinder Cioccolato Kinder Cioccolato 2,870,248 25,394

80

Up 15 Calzedonia Calzedonia 3,295,377 20,742

80

Down 16 Ferrero Rocher Ferrero Rocher 20,647,874 4,297

80

No variation 17 Durex Italia Durex Italia 973,038 122,025

79

Up 18 Carrefour Italia Carrefour Italia 1,223,474 36,314

79

Up 19 Ray-Ban Ray-Ban 14,651,776 2,203

78

Up 20 Moncler Moncler 2,940,189 13,912

78

Alianzo glossary

Useful definitions to understand the concepts we use. Alianzo counts with three measuring systems.:

1- Alianzo Score

Alianzo Score is a value between 0 and 100 which is the result of the measurement parameters used by Alianzo in each of the profiles. These parameters try to measure the engagement and the activity of each social network.

Alianzo score is calculated for each type of social media and for each type of profile.

In addition, the Global Alianzo Score is calculated and displayed in the Alianzo Rank section. This score is calculated by adding the score given to each of the social networks weighted by the importance attached by Alianzo to each social network.

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2- Alianzo Stars

Alianzo Stars is the assessment done from Alianzo for every profile. It takes into account its score on Alianzo Score 2.0. It is calculated as follows:

  • Five yellow stars grade the highest score possible, which is 100. This profile will be the number one of its ranking.
  • Five green stars grade the profiles that score between 80 and 99.
  • Four green stars grade those profiles that score between 60 and 79.
  • Three green stars grade those profiles that score between 40 and 59.
  • Two green stars encompass those profiles that score between 20 and 39.
  • One green star is used for those profiles with a score between 0 and 19.
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3- Alianzo Rank

In Alianzo, rankings are conformed by profiles sorted according to their score in Alianzo 2.0, sorted from highest to lowest. These profiles are calculated for social network and kind of profile.

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