Facebook Brands & Organisations - Índia

Total: 519

  # PROFILE FANS ACTIVITY (INTERACTIONS IN LAST 10 ITEMS) ranking
Up 1 Cadbury 5 Star Cadbury 5 Star 3,245,921 948,056

89

Down 2 Fastrack Fastrack 9,255,187 287,478

89

Up 3 ICICI Bank ICICI Bank 5,007,049 370,350

88

Down 4 Cadbury Celebrations Cadbury Celebrations 4,766,275 589,834

88

Down 5 Cadbury Bournville Cadbury Bournville 3,829,545 567,590

87

Up 6 Axis Bank Axis Bank 3,275,658 328,518

87

Down 7 Gillette India Gillette India 2,965,059 633,514

87

Down 8 Bharatiya Janata Party (BJP) Bharatiya Janata Party (BJP) 13,113,211 51,200

86

Up 9 Colgate India Colgate India 2,755,247 401,375

86

Down 10 eBay India eBay India 3,741,981 121,855

85

Down 11 Flipkart Flipkart 7,571,016 35,098

83

Up 12 Chevrolet India Chevrolet India 1,462,617 203,790

83

Up 13 State Bank of India State Bank of India 13,055,874 18,708

83

Down 14 CaratLane CaratLane 1,661,370 121,649

83

Down 15 Pepsi India Pepsi India 4,466,709 92,000

83

No variation 16 Kingfisher Kingfisher 7,414,303 67,005

83

Up 17 Jabong Jabong 4,047,638 37,360

82

Down 18 Intel India Intel India 8,296,102 25,605

82

Up 19 Lifestyle International Lifestyle International 4,561,140 32,447

82

Up 20 Craftsvilla Craftsvilla 6,624,426 18,088

82

Alianzo glossary

Useful definitions to understand the concepts we use. Alianzo counts with three measuring systems.:

1- Alianzo Score

Alianzo Score is a value between 0 and 100 which is the result of the measurement parameters used by Alianzo in each of the profiles. These parameters try to measure the engagement and the activity of each social network.

Alianzo score is calculated for each type of social media and for each type of profile.

In addition, the Global Alianzo Score is calculated and displayed in the Alianzo Rank section. This score is calculated by adding the score given to each of the social networks weighted by the importance attached by Alianzo to each social network.

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2- Alianzo Stars

Alianzo Stars is the assessment done from Alianzo for every profile. It takes into account its score on Alianzo Score 2.0. It is calculated as follows:

  • Five yellow stars grade the highest score possible, which is 100. This profile will be the number one of its ranking.
  • Five green stars grade the profiles that score between 80 and 99.
  • Four green stars grade those profiles that score between 60 and 79.
  • Three green stars grade those profiles that score between 40 and 59.
  • Two green stars encompass those profiles that score between 20 and 39.
  • One green star is used for those profiles with a score between 0 and 19.
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3- Alianzo Rank

In Alianzo, rankings are conformed by profiles sorted according to their score in Alianzo 2.0, sorted from highest to lowest. These profiles are calculated for social network and kind of profile.

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