Facebook Brands & Organisations - Brasil

Total: 594

  # PROFILE FANS ACTIVITY (INTERACTIONS IN LAST 10 ITEMS) ranking
No variation 1 Facebook Brasil Facebook Brasil 15,317,849 707,798

92

No variation 2 Cacau Show Cacau Show 9,517,856 766,353

91

No variation 3 Skol Skol 12,582,944 194,343

89

Up 4 Burger King Brasil Burger King Brasil 6,895,324 284,464

88

Down 5 Samsung Brasil Samsung Brasil 3,930,256 482,392

88

Up 6 Vou de Marisa Vou de Marisa 5,207,227 303,645

88

Down 7 O Boticário O Boticário 13,679,134 79,746

88

No variation 8 Netflix Brasil Netflix Brasil 8,648,066 143,211

87

No variation 9 Caixa Econômica Federal Caixa Econômica Federal 2,995,702 359,005

87

Up 10 Natura Brasil Natura Brasil 13,258,848 48,364

86

Up 11 Samsung Mobile Brasil Samsung Mobile Brasil 3,742,592 183,586

86

Down 12 Bis Bis 6,054,214 172,093

86

Down 13 Via Marte Via Marte 3,540,758 176,690

85

Down 14 Guaraná Antarctica Guaraná Antarctica 16,007,505 41,711

85

Up 15 C&A Brasil C&A Brasil 5,204,564 66,549

84

Down 16 SAZÓN Brasil SAZÓN Brasil 3,206,850 122,942

84

Up 17 Habib's Habib's 3,683,446 103,217

84

Up 18 Eudora Eudora 4,568,575 66,838

84

No variation 19 Johnnie Walker Brasil Johnnie Walker Brasil 2,942,901 145,527

84

No variation 20 Garoto Garoto 12,638,221 29,943

84

Alianzo glossary

Useful definitions to understand the concepts we use. Alianzo counts with three measuring systems.:

1- Alianzo Score

Alianzo Score is a value between 0 and 100 which is the result of the measurement parameters used by Alianzo in each of the profiles. These parameters try to measure the engagement and the activity of each social network.

Alianzo score is calculated for each type of social media and for each type of profile.

In addition, the Global Alianzo Score is calculated and displayed in the Alianzo Rank section. This score is calculated by adding the score given to each of the social networks weighted by the importance attached by Alianzo to each social network.

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2- Alianzo Stars

Alianzo Stars is the assessment done from Alianzo for every profile. It takes into account its score on Alianzo Score 2.0. It is calculated as follows:

  • Five yellow stars grade the highest score possible, which is 100. This profile will be the number one of its ranking.
  • Five green stars grade the profiles that score between 80 and 99.
  • Four green stars grade those profiles that score between 60 and 79.
  • Three green stars grade those profiles that score between 40 and 59.
  • Two green stars encompass those profiles that score between 20 and 39.
  • One green star is used for those profiles with a score between 0 and 19.
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3- Alianzo Rank

In Alianzo, rankings are conformed by profiles sorted according to their score in Alianzo 2.0, sorted from highest to lowest. These profiles are calculated for social network and kind of profile.

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