Alianzo Rank Local Brands - México

Total: 297

  # PROFILE
No variation 1 Cinépolis Cinépolis 0 84 86 79 1 0 24 58 58 0 0 0
No variation 2 UNAM UNAM 0 82 72 50 0 0 0 32 82 0 0 0
No variation 3 DISH DISH 30 60 60 59 59 24 0 57 68 0 0 26
No variation 4 El Palacio de Hierro El Palacio de Hierro 0 70 75 68 0 0 42 53 54 0 0 0
No variation 5 Walmart México Walmart México 0 64 76 77 0 40 60 0 54 0 0 0
No variation 6 PlayStation Latinoamérica PlayStation Latinoamérica 0 76 77 82 0 0 0 76 0 0 0 0
No variation 7 Papas Sabritas Papas Sabritas 0 56 61 69 0 13 0 0 55 0 0 0
No variation 8 Banamex Banamex 1 51 63 68 71 0 26 0 47 0 0 0
No variation 9 Samsung Mexico Samsung Mexico 0 68 77 72 78 0 0 51 0 0 0 0
No variation 10 Cuauhtémoc Moctezuma Cuauhtémoc Moctezuma 50 54 67 0 49 0 0 0 50 0 0 0
No variation 11 Sony Pictures Mexico Sony Pictures Mexico 0 69 77 85 0 0 0 48 0 0 0 0
Up 12 Samsung Mobile MX Samsung Mobile MX 0 68 73 81 0 28 0 54 0 0 0 0
Up 13 Gandhi Gandhi 0 74 68 53 0 59 0 66 0 0 0 0
Down 14 Andrea Andrea 0 55 80 62 0 87 56 54 0 0 0 0
No variation 15 Cerveza Tecate Cerveza Tecate 0 64 81 79 0 0 0 50 0 0 0 0
Down 16 Converse Mexico Converse Mexico 0 67 82 51 0 33 0 54 0 0 29 0
Up 17 Cerveza Victoria México Cerveza Victoria México 1 62 83 70 0 0 0 47 0 0 0 0
No variation 18 Sony Mobile MX Sony Mobile MX 0 58 76 65 0 67 0 53 0 0 0 0
Down 19 Mary Kay de México Mary Kay de México 0 61 79 70 0 0 0 52 0 0 0 0
No variation 20 Sally Beauty Mexico Sally Beauty Mexico 0 57 74 77 0 0 29 53 0 0 0 0

Alianzo glossary

Useful definitions to understand the concepts we use. Alianzo counts with three measuring systems.:

1- Alianzo Score

Alianzo Score is a value between 0 and 100 which is the result of the measurement parameters used by Alianzo in each of the profiles. These parameters try to measure the engagement and the activity of each social network.

Alianzo score is calculated for each type of social media and for each type of profile.

In addition, the Global Alianzo Score is calculated and displayed in the Alianzo Rank section. This score is calculated by adding the score given to each of the social networks weighted by the importance attached by Alianzo to each social network.

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2- Alianzo Stars

Alianzo Stars is the assessment done from Alianzo for every profile. It takes into account its score on Alianzo Score 2.0. It is calculated as follows:

  • Five yellow stars grade the highest score possible, which is 100. This profile will be the number one of its ranking.
  • Five green stars grade the profiles that score between 80 and 99.
  • Four green stars grade those profiles that score between 60 and 79.
  • Three green stars grade those profiles that score between 40 and 59.
  • Two green stars encompass those profiles that score between 20 and 39.
  • One green star is used for those profiles with a score between 0 and 19.
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3- Alianzo Rank

In Alianzo, rankings are conformed by profiles sorted according to their score in Alianzo 2.0, sorted from highest to lowest. These profiles are calculated for social network and kind of profile.

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