Alianzo Rank Local Brands - Colômbia

Total: 171

  # PROFILE
No variation 1 Policía Colombia Policía Colombia 0 73 73 67 0 78 32 68 67 0 63 0
No variation 2 Bancolombia Bancolombia 0 62 55 68 60 0 0 57 55 0 42 0
No variation 3 Centro Democrático Centro Democrático 0 70 73 70 0 34 0 51 0 0 0 0
No variation 4 Zaragoza Turismo Zaragoza Turismo 62 59 58 44 0 61 47 61 0 0 56 0
No variation 5 Eluniversal Colombia Eluniversal Colombia 0 65 69 46 0 0 0 64 0 0 0 0
Up 6 Instituto Humboldt Instituto Humboldt 0 66 62 53 0 0 0 48 0 0 0 0
Down 7 Servicio Nacional de Aprendizaje (Sena) Servicio Nacional de Aprendizaje (Sena) 0 73 68 0 0 57 47 48 0 0 0 0
No variation 8 jobandtalent España jobandtalent España 60 57 57 26 57 0 0 0 20 0 0 0
No variation 9 EOI - Escuela de Organización Industrial EOI - Escuela de Organización Industrial 68 60 53 60 59 71 0 0 0 0 0 0
No variation 10 Carulla Carulla 0 51 70 0 0 0 0 0 31 0 0 0
No variation 11 CH Chevignon (Latinoamérica) CH Chevignon (Latinoamérica) 0 50 63 36 0 0 48 58 0 0 27 0
No variation 12 ETB ETB 0 0 62 54 0 0 0 0 51 0 0 0
Up 13 Secretaría de Movilidad de Bogotá Secretaría de Movilidad de Bogotá 0 69 53 51 0 0 0 38 0 0 0 0
Down 14 Toyota Colombia Toyota Colombia 0 53 67 33 0 0 0 49 0 0 0 0
No variation 15 Banco de la República de Colombia Banco de la República de Colombia 0 68 62 57 65 0 0 0 0 0 0 0
Up 16 Movistar Colombia Movistar Colombia 0 62 69 70 0 0 0 0 0 0 0 0
Down 17 Simyo España Simyo España 68 59 59 34 0 63 36 0 0 0 0 0
No variation 18 Cerveza Poker Cerveza Poker 0 53 73 71 0 0 0 0 0 0 0 0
No variation 19 Laopinion Colombia Laopinion Colombia 0 61 64 72 0 0 0 0 0 0 0 0
No variation 20 Sage España Sage España 73 60 50 46 20 51 0 0 0 0 0 0

Alianzo glossary

Useful definitions to understand the concepts we use. Alianzo counts with three measuring systems.:

1- Alianzo Score

Alianzo Score is a value between 0 and 100 which is the result of the measurement parameters used by Alianzo in each of the profiles. These parameters try to measure the engagement and the activity of each social network.

Alianzo score is calculated for each type of social media and for each type of profile.

In addition, the Global Alianzo Score is calculated and displayed in the Alianzo Rank section. This score is calculated by adding the score given to each of the social networks weighted by the importance attached by Alianzo to each social network.

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2- Alianzo Stars

Alianzo Stars is the assessment done from Alianzo for every profile. It takes into account its score on Alianzo Score 2.0. It is calculated as follows:

  • Five yellow stars grade the highest score possible, which is 100. This profile will be the number one of its ranking.
  • Five green stars grade the profiles that score between 80 and 99.
  • Four green stars grade those profiles that score between 60 and 79.
  • Three green stars grade those profiles that score between 40 and 59.
  • Two green stars encompass those profiles that score between 20 and 39.
  • One green star is used for those profiles with a score between 0 and 19.
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3- Alianzo Rank

In Alianzo, rankings are conformed by profiles sorted according to their score in Alianzo 2.0, sorted from highest to lowest. These profiles are calculated for social network and kind of profile.

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