Alianzo Rank Global Brands - Alemanha

Total: 386

  # PROFILE
Up 1 Mercedes-Benz Mercedes-Benz 62 88 85 87 1 96 66 92 90 0 0 80
Down 2 BMW BMW 72 82 68 91 75 99 53 93 93 50 0 75
Down 3 Adidas Adidas 24 80 87 85 82 67 59 90 91 91 0 74
No variation 4 Porsche Porsche 0 81 80 90 70 78 70 67 86 0 0 0
No variation 5 Lufthansa Lufthansa 45 71 62 78 42 74 60 77 87 0 0 73
No variation 6 Siemens Siemens 43 70 71 67 89 43 0 52 86 0 0 63
No variation 7 Hugo Boss Hugo Boss 1 74 79 25 63 89 52 79 75 0 0 62
Up 8 Leica Camera Leica Camera 84 53 71 76 33 60 65 59 73 33 53 60
Down 9 Daimler Daimler 75 63 76 68 85 0 0 51 79 0 0 0
Up 10 Karl Lagerfeld Karl Lagerfeld 0 68 75 59 0 16 0 86 78 0 0 0
Down 11 Puma Puma 0 82 81 82 73 57 66 89 35 79 0 69
Down 12 Bayer Bayer 0 67 70 54 75 40 34 47 89 0 30 0
No variation 13 Zalando Zalando 50 53 74 62 69 46 68 73 63 0 0 0
Up 14 adidas Running adidas Running 0 77 80 77 0 0 0 0 91 0 0 0
Down 15 SAP SAP 75 72 66 61 86 72 38 0 80 0 0 0
No variation 16 Audi International Audi International 5 56 68 0 80 75 79 59 88 0 0 1
No variation 17 BMW Motorrad BMW Motorrad 0 69 75 80 0 67 55 57 63 0 0 0
No variation 18 New Yorker New Yorker 0 49 79 58 0 64 48 74 63 0 27 0
No variation 19 Smart Smart 50 48 69 67 0 0 61 64 63 0 0 70
No variation 20 Deutsche Bank Deutsche Bank 8 71 63 63 62 33 0 0 81 0 54 0

Alianzo glossary

Useful definitions to understand the concepts we use. Alianzo counts with three measuring systems.:

1- Alianzo Score

Alianzo Score is a value between 0 and 100 which is the result of the measurement parameters used by Alianzo in each of the profiles. These parameters try to measure the engagement and the activity of each social network.

Alianzo score is calculated for each type of social media and for each type of profile.

In addition, the Global Alianzo Score is calculated and displayed in the Alianzo Rank section. This score is calculated by adding the score given to each of the social networks weighted by the importance attached by Alianzo to each social network.

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2- Alianzo Stars

Alianzo Stars is the assessment done from Alianzo for every profile. It takes into account its score on Alianzo Score 2.0. It is calculated as follows:

  • Five yellow stars grade the highest score possible, which is 100. This profile will be the number one of its ranking.
  • Five green stars grade the profiles that score between 80 and 99.
  • Four green stars grade those profiles that score between 60 and 79.
  • Three green stars grade those profiles that score between 40 and 59.
  • Two green stars encompass those profiles that score between 20 and 39.
  • One green star is used for those profiles with a score between 0 and 19.
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3- Alianzo Rank

In Alianzo, rankings are conformed by profiles sorted according to their score in Alianzo 2.0, sorted from highest to lowest. These profiles are calculated for social network and kind of profile.

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