Youtube Local Brands - Indie

Total: 82

  # PROFILE SUBSCRIBERS VIEWS ranking
No variation 1 Samsung Mobile India Samsungmobileindia 717,941 354,544,500

92

Up 2 Airtel India INAirtel 335,081 297,584,943

91

Down 3 Idea ideacellularltd 213,437 168,842,694

86

Up 4 Bharatiya Janata Party (BJP) Bharatiya Janata Party 264,847 92,402,715

83

Down 5 State Bank of India TheOfficialSBI 96,426 103,123,212

82

Down 6 Royal Enfield Royal Enfield 79,262 25,585,583

77

No variation 7 Volkswagen India volkswagenvwin 44,210 35,178,081

76

Up 8 Aam Aadmi Party (AAP) Aam Aadmi 66,765 11,302,066

75

Down 9 L'Oréal India L’Oréal Paris India 78,961 72,550,427

75

No variation 10 Domino's Pizza India dominosindia 11,187 21,459,446

74

Up 11 Nivea India NIVEAIndia 30,519 78,354,064

73

Down 12 Maybelline New York India Maybelline New York India 80,640 32,465,126

73

Down 13 Axis Bank axisbank 17,071 23,659,232

73

No variation 14 Mercedes-Benz India Mercedes-Benz India 36,675 19,475,409

72

Up 15 Meri Maggi MERI MAGGI 108,494 69,806,980

70

Down 16 HDFC Bank HDFC Bank 56,488 34,086,889

70

Up 17 Sunsilk India Sunsilk India 20,831 30,106,682

69

Down 18 KFC India KFCinIndia 21,724 22,014,099

69

Up 19 Lay's India yourlaysflavour 42,504 30,224,521

69

Down 20 Pepsi India pepsiindia 87,446 77,749,810

69

Alianzo glossary

Useful definitions to understand the concepts we use. Alianzo counts with three measuring systems.:

1- Alianzo Score

Alianzo Score is a value between 0 and 100 which is the result of the measurement parameters used by Alianzo in each of the profiles. These parameters try to measure the engagement and the activity of each social network.

Alianzo score is calculated for each type of social media and for each type of profile.

In addition, the Global Alianzo Score is calculated and displayed in the Alianzo Rank section. This score is calculated by adding the score given to each of the social networks weighted by the importance attached by Alianzo to each social network.

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2- Alianzo Stars

Alianzo Stars is the assessment done from Alianzo for every profile. It takes into account its score on Alianzo Score 2.0. It is calculated as follows:

  • Five yellow stars grade the highest score possible, which is 100. This profile will be the number one of its ranking.
  • Five green stars grade the profiles that score between 80 and 99.
  • Four green stars grade those profiles that score between 60 and 79.
  • Three green stars grade those profiles that score between 40 and 59.
  • Two green stars encompass those profiles that score between 20 and 39.
  • One green star is used for those profiles with a score between 0 and 19.
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3- Alianzo Rank

In Alianzo, rankings are conformed by profiles sorted according to their score in Alianzo 2.0, sorted from highest to lowest. These profiles are calculated for social network and kind of profile.

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