Youtube Global Brands - Szwajcaria

Total: 66

  # PROFILE SUBSCRIBERS VIEWS ranking
No variation 1 FIFA FIFATV 2,188,012 638,400,790

88

No variation 2 World Economic Forum WorldEconomicForum 211,654 29,382,148

76

No variation 3 Nespresso nespresso 305,560 247,612,813

73

Up 4 Piaget Piaget 30,511 42,030,629

69

Down 5 Omega omega 0 55,012,639

69

No variation 6 World Health Organization (WHO) World Health Organization (WHO) 69,688 15,632,088

69

No variation 7 TAG Heuer TAGHeuerOnline 40,790 38,645,536

68

No variation 8 Swiss International Air Lines SwissIntlAirLines 32,647 14,522,929

68

Up 9 International Committee of the Red Cross - ICRC International Committee of the Red Cross (ICRC) 34,449 9,130,816

67

Down 10 Breitling BreitlingOfficial 26,723 8,961,557

67

Down 11 MSC Cruises MSCCruisesOfficial 17,757 7,296,448

67

No variation 12 Rolex WorldOfRolex 150,238 27,000,472

66

Up 13 Longines longineswatches 13,137 45,573,474

65

Up 14 IWC Watches iwcwatches 28,266 51,422,535

65

Down 15 Credit Suisse creditsuissevideos 13,452 15,498,768

65

No variation 16 Mammut MAMMUT 29,740 9,028,214

64

No variation 17 Kit Kat kitkat 30,177 11,671,099

64

No variation 18 UBS ubsglobal 16,347 22,220,121

63

No variation 19 WWF (World Wide Fund for Nature) WWF International 70,142 7,306,855

62

No variation 20 Roche roche 13,173 6,744,196

62

Alianzo glossary

Useful definitions to understand the concepts we use. Alianzo counts with three measuring systems.:

1- Alianzo Score

Alianzo Score is a value between 0 and 100 which is the result of the measurement parameters used by Alianzo in each of the profiles. These parameters try to measure the engagement and the activity of each social network.

Alianzo score is calculated for each type of social media and for each type of profile.

In addition, the Global Alianzo Score is calculated and displayed in the Alianzo Rank section. This score is calculated by adding the score given to each of the social networks weighted by the importance attached by Alianzo to each social network.

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2- Alianzo Stars

Alianzo Stars is the assessment done from Alianzo for every profile. It takes into account its score on Alianzo Score 2.0. It is calculated as follows:

  • Five yellow stars grade the highest score possible, which is 100. This profile will be the number one of its ranking.
  • Five green stars grade the profiles that score between 80 and 99.
  • Four green stars grade those profiles that score between 60 and 79.
  • Three green stars grade those profiles that score between 40 and 59.
  • Two green stars encompass those profiles that score between 20 and 39.
  • One green star is used for those profiles with a score between 0 and 19.
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3- Alianzo Rank

In Alianzo, rankings are conformed by profiles sorted according to their score in Alianzo 2.0, sorted from highest to lowest. These profiles are calculated for social network and kind of profile.

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