Twitter Local Brands - Włochy

Total: 315

  # PROFILE POPULARITY # RTS PER TWEET (LAST 7 DAYS) ranking
No variation 1 La Feltrinelli @LaFeltrinelli 764,620 38

79

No variation 2 Partito Democratico @pdnetwork 245,879 107

78

No variation 3 Greenpeace Italia @Greenpeace_ITA 522,225 17

76

Up 4 Palazzo Chigi - Governo Italiano @Palazzo_Chigi 569,216 19

76

Down 5 UNICEF Italia @UNICEF_Italia 343,847 40

76

Up 6 Esteri Italia @ItalyMFA 107,132 43

72

Down 7 Infiniti USA @INFINITIUSA 213,934 13

71

Up 8 Focus Italia @Focus_it 149,365 8

70

Down 9 Liberoquotidiano Italia @Libero_official 193,037 4

70

Up 10 Romatoday Italia @romatoday 278,228 2

68

No variation 11 Lettera43 Italia @Lettera43 99,990 2

67

Down 12 Vodafone Italia @VodafoneIT 359,186 0

67

Up 13 IKEA Italia @IKEAITALIA 619,503 0

67

Up 14 Ilmattino Italia @mattinodinapoli 231,187 1

66

Down 15 Samsung Italia @SamsungItalia 266,925 2

66

No variation 16 Audi Italia @AudiIT 68,412 23

66

Up 17 Altroconsumo Italia @Altroconsumo 32,948 17

65

Up 18 Ninjamarketing Italia @ninjamarketing 43,174 2

64

No variation 19 Renault Italia @renaultitalia 86,655 5

64

Up 20 Milanofinanza Italia @MilanoFinanza 98,566 0

64

Alianzo glossary

Useful definitions to understand the concepts we use. Alianzo counts with three measuring systems.:

1- Alianzo Score

Alianzo Score is a value between 0 and 100 which is the result of the measurement parameters used by Alianzo in each of the profiles. These parameters try to measure the engagement and the activity of each social network.

Alianzo score is calculated for each type of social media and for each type of profile.

In addition, the Global Alianzo Score is calculated and displayed in the Alianzo Rank section. This score is calculated by adding the score given to each of the social networks weighted by the importance attached by Alianzo to each social network.

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2- Alianzo Stars

Alianzo Stars is the assessment done from Alianzo for every profile. It takes into account its score on Alianzo Score 2.0. It is calculated as follows:

  • Five yellow stars grade the highest score possible, which is 100. This profile will be the number one of its ranking.
  • Five green stars grade the profiles that score between 80 and 99.
  • Four green stars grade those profiles that score between 60 and 79.
  • Three green stars grade those profiles that score between 40 and 59.
  • Two green stars encompass those profiles that score between 20 and 39.
  • One green star is used for those profiles with a score between 0 and 19.
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3- Alianzo Rank

In Alianzo, rankings are conformed by profiles sorted according to their score in Alianzo 2.0, sorted from highest to lowest. These profiles are calculated for social network and kind of profile.

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