Twitter Local Brands - Indie

Total: 270

  # PROFILE POPULARITY # RTS PER TWEET (LAST 7 DAYS) ranking
No variation 1 Bharatiya Janata Party (BJP) @BJP4India 9,675,102 392

93

No variation 2 Indian National Congress @INCIndia 4,385,652 373

90

No variation 3 Aam Aadmi Party (AAP) @AamAadmiParty 4,692,365 192

89

No variation 4 Airtel India @airtelindia 2,434,149 16

77

No variation 5 Samsung Mobile India @SamsungMobileIN 1,748,903 12

76

No variation 6 Yes Bank @YESBANK 3,386,600 13

75

No variation 7 State Bank of India @TheOfficialSBI 3,299,660 6

75

Up 8 Mercedes-Benz India @MercedesBenzInd 541,122 19

73

Down 9 BMW India @bmwindia 1,950,403 6

73

Up 10 Pinboard Bhārat @Pinboard 43,596 33

72

Up 11 Igyaan Bhārat @igyaan 147,808 24

71

Down 12 ICICI Bank @ICICIBank 432,542 10

71

Up 13 HDFC Bank @HDFC_Bank 280,277 13

69

Down 14 Hyundai India @HyundaiIndia 969,431 4

69

Up 15 Audi India @AudiIN 869,700 4

69

Up 16 L'Oréal India @LOrealParisIn 87,176 29

69

Up 17 National Geographic Channel India @NatGeoIndia 293,913 9

68

Down 18 Cafe Coffee Day @CafeCoffeeDay 73,818 29

68

Down 19 Royal Enfield @royalenfield 95,866 19

68

Down 20 Lay's India @Lays_India 45,794 174

68

Alianzo glossary

Useful definitions to understand the concepts we use. Alianzo counts with three measuring systems.:

1- Alianzo Score

Alianzo Score is a value between 0 and 100 which is the result of the measurement parameters used by Alianzo in each of the profiles. These parameters try to measure the engagement and the activity of each social network.

Alianzo score is calculated for each type of social media and for each type of profile.

In addition, the Global Alianzo Score is calculated and displayed in the Alianzo Rank section. This score is calculated by adding the score given to each of the social networks weighted by the importance attached by Alianzo to each social network.

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2- Alianzo Stars

Alianzo Stars is the assessment done from Alianzo for every profile. It takes into account its score on Alianzo Score 2.0. It is calculated as follows:

  • Five yellow stars grade the highest score possible, which is 100. This profile will be the number one of its ranking.
  • Five green stars grade the profiles that score between 80 and 99.
  • Four green stars grade those profiles that score between 60 and 79.
  • Three green stars grade those profiles that score between 40 and 59.
  • Two green stars encompass those profiles that score between 20 and 39.
  • One green star is used for those profiles with a score between 0 and 19.
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3- Alianzo Rank

In Alianzo, rankings are conformed by profiles sorted according to their score in Alianzo 2.0, sorted from highest to lowest. These profiles are calculated for social network and kind of profile.

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