Twitter Local Brands - Kolumbia

Total: 94

  # PROFILE POPULARITY # RTS PER TWEET (LAST 7 DAYS) ranking
No variation 1 Policía Colombia @PoliciaColombia 1,036,287 5

79

No variation 2 Servicio Nacional de Aprendizaje (Sena) @SENAComunica 644,483 12

78

No variation 3 Centro Democrático @CeDemocratico 204,763 51

75

No variation 4 Banco de la República de Colombia @BancoRepublica 260,619 3

71

No variation 5 Movistar Colombia @MovistarCo 272,638 5

70

Up 6 Coca-Cola Colombia @CocaColaCol 425,844 6

70

Up 7 Latam Colombia @LATAM_CO 605,474 0

70

Up 8 Instituto Humboldt @inst_humboldt 52,191 11

69

No variation 9 Eluniversal Colombia @ElUniversalCtg 305,414 0

69

Up 10 Trampos Colombia @trampos 105,279 0

67

Down 11 Bancolombia @Bancolombia 241,038 0

67

Up 12 Uriel @AerocivilCol 98,593 3

66

Down 13 Laopinion Colombia @laopinioncucuta 126,644 0

65

No variation 14 MasterCard Colombia @MastercardCol 305,941 2

65

No variation 15 Olimpicastereo Colombia @OlimpicaStereo 122,436 0

63

No variation 16 Universia Colombia @UniversiaCol 45,342 0

61

No variation 17 andresduke @andresduke 89,839 1

61

No variation 18 Cerveza Poker @CervezaPoker 28,498 5

60

Up 19 Lanacion Colombia @PrensaLaNacion 45,363 0

60

Down 20 .CO Internet SAS @dotCO 20,439 1

60

Alianzo glossary

Useful definitions to understand the concepts we use. Alianzo counts with three measuring systems.:

1- Alianzo Score

Alianzo Score is a value between 0 and 100 which is the result of the measurement parameters used by Alianzo in each of the profiles. These parameters try to measure the engagement and the activity of each social network.

Alianzo score is calculated for each type of social media and for each type of profile.

In addition, the Global Alianzo Score is calculated and displayed in the Alianzo Rank section. This score is calculated by adding the score given to each of the social networks weighted by the importance attached by Alianzo to each social network.

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2- Alianzo Stars

Alianzo Stars is the assessment done from Alianzo for every profile. It takes into account its score on Alianzo Score 2.0. It is calculated as follows:

  • Five yellow stars grade the highest score possible, which is 100. This profile will be the number one of its ranking.
  • Five green stars grade the profiles that score between 80 and 99.
  • Four green stars grade those profiles that score between 60 and 79.
  • Three green stars grade those profiles that score between 40 and 59.
  • Two green stars encompass those profiles that score between 20 and 39.
  • One green star is used for those profiles with a score between 0 and 19.
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3- Alianzo Rank

In Alianzo, rankings are conformed by profiles sorted according to their score in Alianzo 2.0, sorted from highest to lowest. These profiles are calculated for social network and kind of profile.

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