Twitter Global Brands - Wielka Brytania

Total: 1035

  # PROFILE POPULARITY # RTS PER TWEET (LAST 7 DAYS) ranking
No variation 1 Burberry @Burberry 8,431,123 103

89

No variation 2 Aston Martin @astonmartin 1,128,992 141

81

No variation 3 Alexander McQueen @McQueen 1,824,807 50

81

No variation 4 Bentley @BentleyMotors 903,292 211

80

Up 5 Oxfam @Oxfam 839,763 21

80

Up 6 Jimmy Choo @jimmychoo 1,478,535 42

79

Down 7 Asos @ASOS 1,042,257 41

79

No variation 8 Jaguar @Jaguar 966,443 84

79

Up 9 Topshop @Topshop 1,321,681 11

78

Up 10 Net-a-porter.com @NETAPORTER 877,991 15

78

Down 11 Raspberry Pi @Raspberry_Pi 358,201 35

77

Down 12 Land Rover @LandRover 636,199 71

76

Up 13 BBC Learning English @bbcle 462,322 17

76

Down 14 Marks & Spencer @marksandspencer 547,416 37

76

Up 15 Lush Cosmetics @lushcosmetics 318,839 144

76

Down 16 Bet365 @bet365 374,212 42

75

Down 17 Dorothy Perkins @Dorothy_Perkins 124,695 322

75

Down 18 Ubuntu @ubuntu 270,923 17

74

Up 19 Sky Bet @SkyBet 343,203 33

74

Up 20 Vivienne Westwood @FollowWestwood 411,417 27

73

Alianzo glossary

Useful definitions to understand the concepts we use. Alianzo counts with three measuring systems.:

1- Alianzo Score

Alianzo Score is a value between 0 and 100 which is the result of the measurement parameters used by Alianzo in each of the profiles. These parameters try to measure the engagement and the activity of each social network.

Alianzo score is calculated for each type of social media and for each type of profile.

In addition, the Global Alianzo Score is calculated and displayed in the Alianzo Rank section. This score is calculated by adding the score given to each of the social networks weighted by the importance attached by Alianzo to each social network.

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2- Alianzo Stars

Alianzo Stars is the assessment done from Alianzo for every profile. It takes into account its score on Alianzo Score 2.0. It is calculated as follows:

  • Five yellow stars grade the highest score possible, which is 100. This profile will be the number one of its ranking.
  • Five green stars grade the profiles that score between 80 and 99.
  • Four green stars grade those profiles that score between 60 and 79.
  • Three green stars grade those profiles that score between 40 and 59.
  • Two green stars encompass those profiles that score between 20 and 39.
  • One green star is used for those profiles with a score between 0 and 19.
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3- Alianzo Rank

In Alianzo, rankings are conformed by profiles sorted according to their score in Alianzo 2.0, sorted from highest to lowest. These profiles are calculated for social network and kind of profile.

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