Twitter Global Brands - Szwajcaria

Total: 124

  # PROFILE POPULARITY # RTS PER TWEET (LAST 7 DAYS) ranking
Up 1 FIFA @FIFAcom 11,551,226 114

90

Down 2 WWF (World Wide Fund for Nature) @WWF 3,843,114 250

90

No variation 3 World Health Organization (WHO) @WHO 4,035,662 221

89

No variation 4 World Economic Forum @wef 3,204,490 33

85

Up 5 OHCHR (Office of the United Nations High Commissioner for Human Rights) @UNHumanRights 1,830,712 84

84

Down 6 International Committee of the Red Cross - ICRC @ICRC 2,148,218 94

83

No variation 7 Christian Louboutin @LouboutinWorld 2,959,057 50

83

No variation 8 UBS @UBS 325,403 58

75

No variation 9 Hublot Genève @Hublot 622,501 50

75

No variation 10 TAG Heuer @TAGHeuer 367,909 24

73

No variation 11 Credit Suisse @CreditSuisse 304,969 15

72

Up 12 Novartis @Novartis 227,044 7

71

Down 13 International Labour Organization (ILO) @ilo 100,544 29

71

Down 14 IWC Watches @IWC 159,567 39

70

Up 15 World Trade Organization @wto 306,275 6

70

No variation 16 IATA @IATA 157,962 13

70

Down 17 Audemars Piguet @AudemarsPiguet 188,515 36

70

Down 18 Doctors Without Borders/ Médecins Sans Frontières (MSF) @MSF 101,335 24

70

Down 19 Omega @omegawatches 197,742 16

69

Up 20 Chopard @Chopard 153,657 26

68

Alianzo glossary

Useful definitions to understand the concepts we use. Alianzo counts with three measuring systems.:

1- Alianzo Score

Alianzo Score is a value between 0 and 100 which is the result of the measurement parameters used by Alianzo in each of the profiles. These parameters try to measure the engagement and the activity of each social network.

Alianzo score is calculated for each type of social media and for each type of profile.

In addition, the Global Alianzo Score is calculated and displayed in the Alianzo Rank section. This score is calculated by adding the score given to each of the social networks weighted by the importance attached by Alianzo to each social network.

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2- Alianzo Stars

Alianzo Stars is the assessment done from Alianzo for every profile. It takes into account its score on Alianzo Score 2.0. It is calculated as follows:

  • Five yellow stars grade the highest score possible, which is 100. This profile will be the number one of its ranking.
  • Five green stars grade the profiles that score between 80 and 99.
  • Four green stars grade those profiles that score between 60 and 79.
  • Three green stars grade those profiles that score between 40 and 59.
  • Two green stars encompass those profiles that score between 20 and 39.
  • One green star is used for those profiles with a score between 0 and 19.
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3- Alianzo Rank

In Alianzo, rankings are conformed by profiles sorted according to their score in Alianzo 2.0, sorted from highest to lowest. These profiles are calculated for social network and kind of profile.

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