Twitter Global Brands - Hiszpania

Total: 1838

  # PROFILE POPULARITY # RTS PER TWEET (LAST 7 DAYS) ranking
No variation 1 PC Componentes @pccomponentes 268,590 1,603

79

No variation 2 Casa Real @CasaReal 858,387 87

77

No variation 3 Ciudadanos @CiudadanosCs 377,548 57

75

No variation 4 Spain Tourism @spain 276,951 44

74

Up 5 Iberia @Iberia 547,449 8

71

Down 6 Zara @ZARA 1,296,760 0

70

Up 7 Hawkers @HawkersCo 204,175 50

69

Down 8 Mango @Mango 797,984 0

68

No variation 9 La Casa del Libro @casadellibro 82,449 14

67

No variation 10 Médicos del Mundo @MedicosdelMundo 18,391 79

67

Up 11 OCU @consumidores 109,329 8

66

Up 12 Estrella Damm @EstrellaDammEs 65,139 54

66

Up 13 Giants Gaming eSports, S.L. @GiantsGaming 123,337 21

66

Down 14 IESE @iesebschool 60,870 11

65

Down 15 Aena @aena 80,940 13

65

Up 16 AirEuropa @AirEuropa 229,432 5

65

Down 17 Territorio Creativo @GoodRebels 114,814 0

65

No variation 18 Bershka @Bershka 440,202 0

65

Up 19 UNED @UNED 99,792 4

65

No variation 20 El Corte Inglés @elcorteingles 267,399 2

65

Alianzo glossary

Useful definitions to understand the concepts we use. Alianzo counts with three measuring systems.:

1- Alianzo Score

Alianzo Score is a value between 0 and 100 which is the result of the measurement parameters used by Alianzo in each of the profiles. These parameters try to measure the engagement and the activity of each social network.

Alianzo score is calculated for each type of social media and for each type of profile.

In addition, the Global Alianzo Score is calculated and displayed in the Alianzo Rank section. This score is calculated by adding the score given to each of the social networks weighted by the importance attached by Alianzo to each social network.

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2- Alianzo Stars

Alianzo Stars is the assessment done from Alianzo for every profile. It takes into account its score on Alianzo Score 2.0. It is calculated as follows:

  • Five yellow stars grade the highest score possible, which is 100. This profile will be the number one of its ranking.
  • Five green stars grade the profiles that score between 80 and 99.
  • Four green stars grade those profiles that score between 60 and 79.
  • Three green stars grade those profiles that score between 40 and 59.
  • Two green stars encompass those profiles that score between 20 and 39.
  • One green star is used for those profiles with a score between 0 and 19.
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3- Alianzo Rank

In Alianzo, rankings are conformed by profiles sorted according to their score in Alianzo 2.0, sorted from highest to lowest. These profiles are calculated for social network and kind of profile.

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