Twitter Global Brands - Meksyk

Total: 74

  # PROFILE POPULARITY # RTS PER TWEET (LAST 7 DAYS) ranking
No variation 1 Cinemex @Cinemex 5,962,562 76

83

No variation 2 Aeroméxico @Aeromexico 1,525,346 9

73

No variation 3 Telcel @Telcel 896,650 14

72

No variation 4 Volaris @viajaVolaris 1,674,271 1

68

No variation 5 Liverpool @liverpoolmexico 650,146 4

67

No variation 6 Cerveza Indio @cervezaindio 194,765 10

65

No variation 7 Visit Mexico @WeVisitMexico 136,336 4

64

No variation 8 Cerveza Sol @CervezaSol 40,017 36

62

Up 9 Cerveza Modelo @CervezaModeloMX 172,371 11

62

Down 10 Suburbia @Moda_Suburbia 316,905 0

60

No variation 11 Jose Cuervo @JoseCuervo 61,943 9

60

No variation 12 AirWatch @WorkspaceONE 21,164 2

58

No variation 13 hablabiendeaca @hbdaoficial 33,508 5

56

Up 14 Flexi @flexi 102,615 3

56

Down 15 Dos Equis @DosEquis 66,180 0

56

No variation 16 Oaxacadigital @Oaxaca_Digital 37,811 0

55

No variation 17 IPADE @ipade 22,689 1

55

No variation 18 Corona @coronaextrausa 70,638 0

54

No variation 19 Hoteles City @CityExpressMX 20,166 1

53

No variation 20 Quiminet @QuimiNet 13,457 0

51

Alianzo glossary

Useful definitions to understand the concepts we use. Alianzo counts with three measuring systems.:

1- Alianzo Score

Alianzo Score is a value between 0 and 100 which is the result of the measurement parameters used by Alianzo in each of the profiles. These parameters try to measure the engagement and the activity of each social network.

Alianzo score is calculated for each type of social media and for each type of profile.

In addition, the Global Alianzo Score is calculated and displayed in the Alianzo Rank section. This score is calculated by adding the score given to each of the social networks weighted by the importance attached by Alianzo to each social network.

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2- Alianzo Stars

Alianzo Stars is the assessment done from Alianzo for every profile. It takes into account its score on Alianzo Score 2.0. It is calculated as follows:

  • Five yellow stars grade the highest score possible, which is 100. This profile will be the number one of its ranking.
  • Five green stars grade the profiles that score between 80 and 99.
  • Four green stars grade those profiles that score between 60 and 79.
  • Three green stars grade those profiles that score between 40 and 59.
  • Two green stars encompass those profiles that score between 20 and 39.
  • One green star is used for those profiles with a score between 0 and 19.
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3- Alianzo Rank

In Alianzo, rankings are conformed by profiles sorted according to their score in Alianzo 2.0, sorted from highest to lowest. These profiles are calculated for social network and kind of profile.

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