Twitter Global Brands - Niemcy

Total: 322

  # PROFILE POPULARITY # RTS PER TWEET (LAST 7 DAYS) ranking
No variation 1 Puma @PUMA 1,597,317 93

82

No variation 2 Porsche @Porsche 1,677,160 81

79

No variation 3 Adidas @adidas 3,432,717 37

79

No variation 4 ESA/Hubble @HUBBLE_space 561,491 116

78

No variation 5 Mercedes-Benz @MercedesBenz 2,555,359 0

77

No variation 6 adidas Running @adidasrunning 1,074,509 32

76

No variation 7 adidas Basketball @adidasHoops 540,967 145

74

No variation 8 Hugo Boss @HUGOBOSS 717,702 30

73

Up 9 BMW i @BMWi 345,747 36

72

Up 10 Transparency International @anticorruption 184,959 26

72

Down 11 SAP @SAP 239,630 15

71

No variation 12 BMW @BMW 1,589,299 0

71

Up 13 Lufthansa @lufthansa 390,824 11

69

Down 14 Deutsche Bank @DeutscheBank 690,154 3

69

No variation 15 Leica Camera @leica_camera 280,742 7

69

No variation 16 BMW Motorrad @BMWMotorrad 159,916 17

68

Up 17 Siemens Energy & Automation @Siemens_Energy 122,908 8

67

Down 18 Siemens @Siemens 141,295 15

67

No variation 19 Karl Lagerfeld @KarlLagerfeld 1,505,215 0

67

Up 20 Germany Tourism @GermanyTourism 47,123 13

65

Alianzo glossary

Useful definitions to understand the concepts we use. Alianzo counts with three measuring systems.:

1- Alianzo Score

Alianzo Score is a value between 0 and 100 which is the result of the measurement parameters used by Alianzo in each of the profiles. These parameters try to measure the engagement and the activity of each social network.

Alianzo score is calculated for each type of social media and for each type of profile.

In addition, the Global Alianzo Score is calculated and displayed in the Alianzo Rank section. This score is calculated by adding the score given to each of the social networks weighted by the importance attached by Alianzo to each social network.

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2- Alianzo Stars

Alianzo Stars is the assessment done from Alianzo for every profile. It takes into account its score on Alianzo Score 2.0. It is calculated as follows:

  • Five yellow stars grade the highest score possible, which is 100. This profile will be the number one of its ranking.
  • Five green stars grade the profiles that score between 80 and 99.
  • Four green stars grade those profiles that score between 60 and 79.
  • Three green stars grade those profiles that score between 40 and 59.
  • Two green stars encompass those profiles that score between 20 and 39.
  • One green star is used for those profiles with a score between 0 and 19.
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3- Alianzo Rank

In Alianzo, rankings are conformed by profiles sorted according to their score in Alianzo 2.0, sorted from highest to lowest. These profiles are calculated for social network and kind of profile.

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