Twitter Global Brands - Niemcy

Total: 317

  # PROFILE POPULARITY # RTS PER TWEET (LAST 7 DAYS) ranking
No variation 1 Mercedes-Benz @MercedesBenz 2,272,374 101

88

No variation 2 Adidas @adidas 3,287,180 383

85

No variation 3 BMW @BMW 1,535,001 105

82

Up 4 Puma @PUMA 1,556,545 40

82

Down 5 Porsche @Porsche 1,603,659 123

81

No variation 6 ESA/Hubble @HUBBLE_space 505,925 170

80

No variation 7 adidas Running @adidasrunning 1,065,421 25

77

No variation 8 Transparency International @anticorruption 172,068 93

76

Up 9 adidas Basketball @adidasHoops 518,141 64

74

No variation 10 BMW i @BMWi 334,668 40

73

Down 11 Hugo Boss @HUGOBOSS 695,428 9

72

Down 12 SAP @SAP 227,831 10

72

Up 13 Deutsche Bank @DeutscheBank 678,253 4

71

Up 14 Siemens @Siemens 129,807 35

70

Down 15 Lufthansa @lufthansa 365,175 11

70

No variation 16 Siemens Energy & Automation @Siemens_Energy 117,246 12

70

No variation 17 Bayer @Bayer 138,894 17

70

No variation 18 BMW Motorrad @BMWMotorrad 156,940 13

69

No variation 19 Karl Lagerfeld @KarlLagerfeld 1,489,670 0

69

No variation 20 Germany Tourism @GermanyTourism 45,891 13

67

Alianzo glossary

Useful definitions to understand the concepts we use. Alianzo counts with three measuring systems.:

1- Alianzo Score

Alianzo Score is a value between 0 and 100 which is the result of the measurement parameters used by Alianzo in each of the profiles. These parameters try to measure the engagement and the activity of each social network.

Alianzo score is calculated for each type of social media and for each type of profile.

In addition, the Global Alianzo Score is calculated and displayed in the Alianzo Rank section. This score is calculated by adding the score given to each of the social networks weighted by the importance attached by Alianzo to each social network.

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2- Alianzo Stars

Alianzo Stars is the assessment done from Alianzo for every profile. It takes into account its score on Alianzo Score 2.0. It is calculated as follows:

  • Five yellow stars grade the highest score possible, which is 100. This profile will be the number one of its ranking.
  • Five green stars grade the profiles that score between 80 and 99.
  • Four green stars grade those profiles that score between 60 and 79.
  • Three green stars grade those profiles that score between 40 and 59.
  • Two green stars encompass those profiles that score between 20 and 39.
  • One green star is used for those profiles with a score between 0 and 19.
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3- Alianzo Rank

In Alianzo, rankings are conformed by profiles sorted according to their score in Alianzo 2.0, sorted from highest to lowest. These profiles are calculated for social network and kind of profile.

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