Twitter Global Brands - Australia

Total: 160

  # PROFILE POPULARITY # RTS PER TWEET (LAST 7 DAYS) ranking
No variation 1 Rolls Royce Cars @rollsroycecars 795,432 155

77

No variation 2 Billabong @billabong1973 221,112 47

71

Up 3 Cell @CellCellPress 69,240 14

65

Down 4 Qantas @Qantas 456,907 0

65

Down 5 Virgin Australia @VirginAustralia 265,382 2

65

Down 6 Atlassian @Atlassian 63,861 5

65

No variation 7 Envato Tuts+ @tutsplus 111,859 0

63

Up 8 Nonprofit Technology Network @NTENorg 20,990 4

61

Down 9 99designs @99dHotList 72,873 0

61

Down 10 Redgiantsoftware @RedGiantNews 94,372 2

61

No variation 11 ARM @Arm 39,883 2

60

No variation 12 Envato @envato 64,409 0

60

Up 13 Black Milk Clothing @BlackMilkTweets 55,912 3

58

Down 14 Campaign Monitor @CampaignMonitor 29,254 0

58

Up 15 PatientsLikeMe @patientslikeme 21,354 2

58

Down 16 Pegasystems @pega 32,724 1

57

Up 17 JustMeans @Justmeans 16,024 0

57

Down 18 Ringcentral @RingCentral 41,243 0

57

Up 19 Havas Media @HavasMedia 28,960 1

56

Down 20 Pse @PSETalk 34,862 1

56

Alianzo glossary

Useful definitions to understand the concepts we use. Alianzo counts with three measuring systems.:

1- Alianzo Score

Alianzo Score is a value between 0 and 100 which is the result of the measurement parameters used by Alianzo in each of the profiles. These parameters try to measure the engagement and the activity of each social network.

Alianzo score is calculated for each type of social media and for each type of profile.

In addition, the Global Alianzo Score is calculated and displayed in the Alianzo Rank section. This score is calculated by adding the score given to each of the social networks weighted by the importance attached by Alianzo to each social network.

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2- Alianzo Stars

Alianzo Stars is the assessment done from Alianzo for every profile. It takes into account its score on Alianzo Score 2.0. It is calculated as follows:

  • Five yellow stars grade the highest score possible, which is 100. This profile will be the number one of its ranking.
  • Five green stars grade the profiles that score between 80 and 99.
  • Four green stars grade those profiles that score between 60 and 79.
  • Three green stars grade those profiles that score between 40 and 59.
  • Two green stars encompass those profiles that score between 20 and 39.
  • One green star is used for those profiles with a score between 0 and 19.
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3- Alianzo Rank

In Alianzo, rankings are conformed by profiles sorted according to their score in Alianzo 2.0, sorted from highest to lowest. These profiles are calculated for social network and kind of profile.

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