Facebook Local Brands - Hiszpania

Total: 1773

  # PROFILE FANS ACTIVITY (INTERACTIONS IN LAST 10 ITEMS) ranking
No variation 1 Facebook España Facebook España 1,673,104 227,906

83

Up 2 Ybarra Ybarra 665,575 89,717

80

Down 3 McDonald's España McDonald's España 1,029,009 64,019

79

Up 4 Lidl España Lidl España 1,864,407 13,563

77

Down 5 Burger King España Burger King España 938,189 24,607

77

No variation 6 Decathlon España Decathlon España 2,405,996 5,986

76

No variation 7 Policía España Policía España 540,396 22,336

75

No variation 8 Mini España Mini España 411,560 28,120

75

Up 9 Podemos Podemos 921,548 9,252

75

Up 10 Mossos d'Esquadra Mossos d'Esquadra 303,354 25,863

74

Up 11 Volkswagen España Volkswagen España 555,478 13,279

74

Up 12 Gallina Blanca Gallina Blanca 118,008 38,934

73

Up 13 Hyundai España Hyundai España 375,889 12,405

73

Down 14 Samsung España Samsung España 1,136,035 3,410

73

Up 15 Škoda España Škoda España 230,015 18,037

73

Up 16 Dacia España Dacia España 247,147 18,181

72

Up 17 Bet365 España Bet365 España 333,792 10,689

72

Down 18 Ómnium Cultural Ómnium Cultural 215,991 12,807

72

Down 19 Leroy Merlin España Leroy Merlin España 965,347 2,743

71

Up 20 KFC España KFC España 184,773 14,500

71

Alianzo glossary

Useful definitions to understand the concepts we use. Alianzo counts with three measuring systems.:

1- Alianzo Score

Alianzo Score is a value between 0 and 100 which is the result of the measurement parameters used by Alianzo in each of the profiles. These parameters try to measure the engagement and the activity of each social network.

Alianzo score is calculated for each type of social media and for each type of profile.

In addition, the Global Alianzo Score is calculated and displayed in the Alianzo Rank section. This score is calculated by adding the score given to each of the social networks weighted by the importance attached by Alianzo to each social network.

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2- Alianzo Stars

Alianzo Stars is the assessment done from Alianzo for every profile. It takes into account its score on Alianzo Score 2.0. It is calculated as follows:

  • Five yellow stars grade the highest score possible, which is 100. This profile will be the number one of its ranking.
  • Five green stars grade the profiles that score between 80 and 99.
  • Four green stars grade those profiles that score between 60 and 79.
  • Three green stars grade those profiles that score between 40 and 59.
  • Two green stars encompass those profiles that score between 20 and 39.
  • One green star is used for those profiles with a score between 0 and 19.
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3- Alianzo Rank

In Alianzo, rankings are conformed by profiles sorted according to their score in Alianzo 2.0, sorted from highest to lowest. These profiles are calculated for social network and kind of profile.

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