Facebook Local Brands - Portugalia

  • Açores
  • Aveiro
  • Beja
  • Braga
  • Bragança
  • Castelo Branco
  • Coimbra
  • Évora
  • Faro
  • Guarda
  • Leiria
  • Lisboa
  • Madeira
  • Portalegre
  • Porto
  • Santarém
  • Setúbal
  • Viana do Castelo
  • Vila Real
  • Viseu

Total: 43

  # PROFILE FANS ACTIVITY (INTERACTIONS IN LAST 10 ITEMS) ranking
No variation 1 Laredoute Portugal Laredoute Portugal 514,632 4,954

78

No variation 2 Sagres Sagres 249,851 6,237

76

No variation 3 Dioguinho Portugal Dioguinho Portugal 379,463 1,756

75

No variation 4 Tsf Portugal Tsf Portugal 290,379 485

71

Up 5 Dinheirovivo Portugal Dinheirovivo Portugal 214,297 578

70

Down 6 El Corte Inglés Portugal El Corte Inglés Portugal 345,492 386

70

Up 7 Decathlon Portugal Decathlon Portugal 384,976 331

70

Down 8 Zerozero Portugal Zerozero Portugal 161,879 565

70

No variation 9 Telepizza Portugal Telepizza Portugal 320,525 389

69

No variation 10 Zippy Portugal Zippy Portugal 201,526 440

68

No variation 11 Lipton Portugal Lipton Portugal 282,233 602

68

Up 12 Universidade de Coimbra (UC) Universidade de Coimbra (UC) 66,158 489

66

Down 13 Pedigree Portugal Pedigree Portugal 127,887 355

66

No variation 14 Ipma Portugal Ipma Portugal 76,765 332

65

No variation 15 Zonlusomundo Portugal Zonlusomundo Portugal 146,158 175

65

Alianzo glossary

Useful definitions to understand the concepts we use. Alianzo counts with three measuring systems.:

1- Alianzo Score

Alianzo Score is a value between 0 and 100 which is the result of the measurement parameters used by Alianzo in each of the profiles. These parameters try to measure the engagement and the activity of each social network.

Alianzo score is calculated for each type of social media and for each type of profile.

In addition, the Global Alianzo Score is calculated and displayed in the Alianzo Rank section. This score is calculated by adding the score given to each of the social networks weighted by the importance attached by Alianzo to each social network.

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2- Alianzo Stars

Alianzo Stars is the assessment done from Alianzo for every profile. It takes into account its score on Alianzo Score 2.0. It is calculated as follows:

  • Five yellow stars grade the highest score possible, which is 100. This profile will be the number one of its ranking.
  • Five green stars grade the profiles that score between 80 and 99.
  • Four green stars grade those profiles that score between 60 and 79.
  • Three green stars grade those profiles that score between 40 and 59.
  • Two green stars encompass those profiles that score between 20 and 39.
  • One green star is used for those profiles with a score between 0 and 19.
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3- Alianzo Rank

In Alianzo, rankings are conformed by profiles sorted according to their score in Alianzo 2.0, sorted from highest to lowest. These profiles are calculated for social network and kind of profile.

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