Facebook Local Brands - Peru

Total: 53

  # PROFILE FANS ACTIVITY (INTERACTIONS IN LAST 10 ITEMS) ranking
No variation 1 Movistar Perú Movistar Perú 4,364,187 102,146

85

No variation 2 Samsung Peru Samsung Peru 2,799,704 160,825

84

Up 3 Pilsen Callao Pilsen Callao 1,227,468 37,928

79

Up 4 Marca PERÚ Marca PERÚ 1,749,631 19,538

78

Up 5 Ripley Perú Ripley Perú 2,477,586 5,649

76

Up 6 Libero Perú Libero Perú 836,613 9,000

75

Down 7 Cineplanet Cineplanet 1,978,949 3,471

74

Up 8 Rosatel Rosatel 364,539 20,699

74

Up 9 Diners Club Perú Diners Club Perú 516,640 15,194

74

Down 10 Nissan Perú Nissan Perú 505,942 15,541

74

Up 11 Latam Perú Latam Perú 1,691,546 3,652

74

Up 12 Interbank Interbank 1,710,361 1,819

72

Up 13 Unmsm Perú Unmsm Perú 411,769 5,556

71

Down 14 Banco de Crédito BCP Banco de Crédito BCP 1,281,838 1,318

70

No variation 15 Milo Milo 70,982 19,233

69

Up 16 Hawaiian Tropic Perú Hawaiian Tropic Perú 134,226 8,530

69

Up 17 Congreso de la República del Perú Congreso de la República del Perú 294,824 2,265

68

Up 18 Universidad Cientifica del Sur Universidad Cientifica del Sur 147,703 4,226

68

Down 19 Bn Perú Bn Perú 362,146 1,727

68

No variation 20 Elpopular Perú Elpopular Perú 285,503 870

66

Alianzo glossary

Useful definitions to understand the concepts we use. Alianzo counts with three measuring systems.:

1- Alianzo Score

Alianzo Score is a value between 0 and 100 which is the result of the measurement parameters used by Alianzo in each of the profiles. These parameters try to measure the engagement and the activity of each social network.

Alianzo score is calculated for each type of social media and for each type of profile.

In addition, the Global Alianzo Score is calculated and displayed in the Alianzo Rank section. This score is calculated by adding the score given to each of the social networks weighted by the importance attached by Alianzo to each social network.

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2- Alianzo Stars

Alianzo Stars is the assessment done from Alianzo for every profile. It takes into account its score on Alianzo Score 2.0. It is calculated as follows:

  • Five yellow stars grade the highest score possible, which is 100. This profile will be the number one of its ranking.
  • Five green stars grade the profiles that score between 80 and 99.
  • Four green stars grade those profiles that score between 60 and 79.
  • Three green stars grade those profiles that score between 40 and 59.
  • Two green stars encompass those profiles that score between 20 and 39.
  • One green star is used for those profiles with a score between 0 and 19.
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3- Alianzo Rank

In Alianzo, rankings are conformed by profiles sorted according to their score in Alianzo 2.0, sorted from highest to lowest. These profiles are calculated for social network and kind of profile.

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