Facebook Local Brands - Indie

Total: 244

  # PROFILE FANS ACTIVITY (INTERACTIONS IN LAST 10 ITEMS) ranking
No variation 1 Cadbury 5 Star Cadbury 5 Star 3,245,921 948,056

89

Up 2 ICICI Bank ICICI Bank 5,007,049 370,350

88

Up 3 Axis Bank Axis Bank 3,275,658 328,518

87

Down 4 Gillette India Gillette India 2,965,059 633,514

87

Down 5 Bharatiya Janata Party (BJP) Bharatiya Janata Party (BJP) 13,113,211 51,200

86

No variation 6 Colgate India Colgate India 2,755,247 401,375

86

Down 7 eBay India eBay India 3,741,981 121,855

85

Up 8 Chevrolet India Chevrolet India 1,462,617 203,790

83

Up 9 State Bank of India State Bank of India 13,055,874 18,708

83

Down 10 Pepsi India Pepsi India 4,466,709 92,000

83

No variation 11 Jabong Jabong 4,047,638 37,360

82

Down 12 Intel India Intel India 8,296,102 25,605

82

No variation 13 Kurkure Kurkure 2,977,882 64,133

81

Up 14 Wego Bhārat Wego Bhārat 536,613 195,603

81

Down 15 Baskin-Robbins India Baskin-Robbins India 906,865 119,375

81

No variation 16 LIC India Forever LIC India Forever 5,786,705 20,489

81

Up 17 Indian National Congress Indian National Congress 4,246,449 15,965

80

Up 18 Hyundai India Hyundai India 8,909,977 6,250

79

Up 19 Aam Aadmi Party (AAP) Aam Aadmi Party (AAP) 2,719,282 16,600

79

Up 20 Garnier Men India Garnier Men India 2,269,187 40,077

79

Alianzo glossary

Useful definitions to understand the concepts we use. Alianzo counts with three measuring systems.:

1- Alianzo Score

Alianzo Score is a value between 0 and 100 which is the result of the measurement parameters used by Alianzo in each of the profiles. These parameters try to measure the engagement and the activity of each social network.

Alianzo score is calculated for each type of social media and for each type of profile.

In addition, the Global Alianzo Score is calculated and displayed in the Alianzo Rank section. This score is calculated by adding the score given to each of the social networks weighted by the importance attached by Alianzo to each social network.

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2- Alianzo Stars

Alianzo Stars is the assessment done from Alianzo for every profile. It takes into account its score on Alianzo Score 2.0. It is calculated as follows:

  • Five yellow stars grade the highest score possible, which is 100. This profile will be the number one of its ranking.
  • Five green stars grade the profiles that score between 80 and 99.
  • Four green stars grade those profiles that score between 60 and 79.
  • Three green stars grade those profiles that score between 40 and 59.
  • Two green stars encompass those profiles that score between 20 and 39.
  • One green star is used for those profiles with a score between 0 and 19.
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3- Alianzo Rank

In Alianzo, rankings are conformed by profiles sorted according to their score in Alianzo 2.0, sorted from highest to lowest. These profiles are calculated for social network and kind of profile.

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