Facebook Local Brands - Niemcy

Total: 789

  # PROFILE FANS ACTIVITY (INTERACTIONS IN LAST 10 ITEMS) ranking
No variation 1 Nutella Deutschland Nutella Deutschland 1,907,726 17,772

85

No variation 2 DefShop DefShop 2,117,876 7,908

84

Up 3 Stiftungwarentest Deutschland Stiftungwarentest Deutschland 569,799 35,836

82

Down 4 NIVEA East Africa NIVEA East Africa 454,424 23,237

82

Up 5 Douglas Deutschland Douglas Deutschland 1,200,261 6,575

81

Down 6 Otto.de Otto.de 841,358 7,169

81

Up 7 Lidlreisen Deutschland Lidlreisen Deutschland 371,144 17,374

81

Down 8 Audi Deutschland Audi Deutschland 1,159,838 4,361

80

Up 9 Jägermeister Deutschland Jägermeister Deutschland 466,332 12,035

80

No variation 10 Haribo Haribo 941,382 5,009

80

Down 11 Media Markt Deutschland Media Markt Deutschland 1,739,446 2,406

80

No variation 12 Urlaubspiraten Deutschland Urlaubspiraten Deutschland 1,913,812 1,689

79

Up 13 Tropicalislands Deutschland Tropicalislands Deutschland 510,431 6,934

79

Up 14 Kurzurlaub Deutschland Kurzurlaub Deutschland 427,397 6,642

79

Down 15 L'Oréal Paris Deutschland L'Oréal Paris Deutschland 704,642 4,140

79

No variation 16 Bunte Deutschland Bunte Deutschland 933,124 2,269

79

Down 17 Babybel.de Babybel.de 373,168 8,540

79

Down 18 Wetteronline Deutschland Wetteronline Deutschland 412,710 6,256

78

Down 19 Lindenstrasse Deutschland Lindenstrasse Deutschland 183,502 16,255

78

Down 20 Gameone Deutschland Gameone Deutschland 611,008 21,937

78

Alianzo glossary

Useful definitions to understand the concepts we use. Alianzo counts with three measuring systems.:

1- Alianzo Score

Alianzo Score is a value between 0 and 100 which is the result of the measurement parameters used by Alianzo in each of the profiles. These parameters try to measure the engagement and the activity of each social network.

Alianzo score is calculated for each type of social media and for each type of profile.

In addition, the Global Alianzo Score is calculated and displayed in the Alianzo Rank section. This score is calculated by adding the score given to each of the social networks weighted by the importance attached by Alianzo to each social network.

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2- Alianzo Stars

Alianzo Stars is the assessment done from Alianzo for every profile. It takes into account its score on Alianzo Score 2.0. It is calculated as follows:

  • Five yellow stars grade the highest score possible, which is 100. This profile will be the number one of its ranking.
  • Five green stars grade the profiles that score between 80 and 99.
  • Four green stars grade those profiles that score between 60 and 79.
  • Three green stars grade those profiles that score between 40 and 59.
  • Two green stars encompass those profiles that score between 20 and 39.
  • One green star is used for those profiles with a score between 0 and 19.
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3- Alianzo Rank

In Alianzo, rankings are conformed by profiles sorted according to their score in Alianzo 2.0, sorted from highest to lowest. These profiles are calculated for social network and kind of profile.

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