Facebook Local Brands - Estonia

  • Harju (Harjumaa)
  • Hiiu (Hiiumaa)
  • Ida-Viru (Ida-Virumaa)
  • Järva (Järvamaa)
  • Jõgeva (Jõgevamaa)
  • Lääne (Läänemaa)
  • Lääne-Viru (Lääne-Virumaa)
  • Pärnu (Pärnumaa)
  • Põlva (Põlvamaa)
  • Rapla (Raplamaa)
  • Saare (Saaremaa)
  • Tartu (Tartumaa)
  • Valga (Valgamaa)
  • Viljandi (Viljandimaa)
  • Võru (Võrumaa)

Total: 17

  # PROFILE FANS ACTIVITY (INTERACTIONS IN LAST 10 ITEMS) ranking
No variation 1 Postimees Eesti Postimees Eesti 138,465 586

63

No variation 2 Ohtuleht Eesti Ohtuleht Eesti 87,347 795

63

Up 3 Euronics Eesti Euronics Eesti 30,528 853

59

Down 4 Delfi Eesti Delfi Eesti 108,582 96

58

No variation 5 Elu24 Eesti Elu24 Eesti 43,547 170

57

Up 6 Buduaar Eesti Buduaar Eesti 35,343 140

55

Down 7 Ilm Eesti Ilm Eesti 19,821 249

55

No variation 8 Ekspress Eesti Ekspress Eesti 24,560 187

55

No variation 9 Cv Eesti Cv Eesti 22,139 296

55

No variation 10 Ut Eesti Ut Eesti 11,386 236

54

Alianzo glossary

Useful definitions to understand the concepts we use. Alianzo counts with three measuring systems.:

1- Alianzo Score

Alianzo Score is a value between 0 and 100 which is the result of the measurement parameters used by Alianzo in each of the profiles. These parameters try to measure the engagement and the activity of each social network.

Alianzo score is calculated for each type of social media and for each type of profile.

In addition, the Global Alianzo Score is calculated and displayed in the Alianzo Rank section. This score is calculated by adding the score given to each of the social networks weighted by the importance attached by Alianzo to each social network.

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2- Alianzo Stars

Alianzo Stars is the assessment done from Alianzo for every profile. It takes into account its score on Alianzo Score 2.0. It is calculated as follows:

  • Five yellow stars grade the highest score possible, which is 100. This profile will be the number one of its ranking.
  • Five green stars grade the profiles that score between 80 and 99.
  • Four green stars grade those profiles that score between 60 and 79.
  • Three green stars grade those profiles that score between 40 and 59.
  • Two green stars encompass those profiles that score between 20 and 39.
  • One green star is used for those profiles with a score between 0 and 19.
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3- Alianzo Rank

In Alianzo, rankings are conformed by profiles sorted according to their score in Alianzo 2.0, sorted from highest to lowest. These profiles are calculated for social network and kind of profile.

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