Facebook Local Brands - Kolumbia

Total: 124

  # PROFILE FANS ACTIVITY (INTERACTIONS IN LAST 10 ITEMS) ranking
No variation 1 Latam Colombia Latam Colombia 1,221,021 25,265

85

Up 2 Cerveza Poker Cerveza Poker 1,121,806 18,942

84

Down 3 Policía Colombia Policía Colombia 1,366,691 9,655

83

Up 4 Huawei Colombia Huawei Colombia 49,181,048 193

82

Down 5 Centro Democrático Centro Democrático 296,075 23,527

82

No variation 6 Baileys Colombia Baileys Colombia 374,325 6,144

78

No variation 7 Málaga Turismo Málaga Turismo 103,460 10,750

76

Up 8 FloresparaColombia FloresparaColombia 75,396 17,709

75

No variation 9 Eluniversal Colombia Eluniversal Colombia 470,201 1,308

75

Down 10 Jeno's Pizza Jeno's Pizza 143,914 5,041

75

Up 11 Carulla Carulla 783,885 758

74

Up 12 Corona Corona 121,945 4,457

74

Down 13 Movistar Colombia Movistar Colombia 1,782,611 270

74

No variation 14 Servicio Nacional de Aprendizaje (Sena) Servicio Nacional de Aprendizaje (Sena) 626,347 502

72

Up 15 Toyota Colombia Toyota Colombia 45,250 4,990

71

Up 16 Bancolombia Bancolombia 641,790 276

71

No variation 17 Alkosto Colombia Alkosto Colombia 508,689 356

71

Up 18 CH Chevignon (Latinoamérica) CH Chevignon (Latinoamérica) 300,158 522

71

Up 19 Lanacion Colombia Lanacion Colombia 168,866 676

71

Down 20 Americanino Colombia Americanino Colombia 287,503 617

70

Alianzo glossary

Useful definitions to understand the concepts we use. Alianzo counts with three measuring systems.:

1- Alianzo Score

Alianzo Score is a value between 0 and 100 which is the result of the measurement parameters used by Alianzo in each of the profiles. These parameters try to measure the engagement and the activity of each social network.

Alianzo score is calculated for each type of social media and for each type of profile.

In addition, the Global Alianzo Score is calculated and displayed in the Alianzo Rank section. This score is calculated by adding the score given to each of the social networks weighted by the importance attached by Alianzo to each social network.

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2- Alianzo Stars

Alianzo Stars is the assessment done from Alianzo for every profile. It takes into account its score on Alianzo Score 2.0. It is calculated as follows:

  • Five yellow stars grade the highest score possible, which is 100. This profile will be the number one of its ranking.
  • Five green stars grade the profiles that score between 80 and 99.
  • Four green stars grade those profiles that score between 60 and 79.
  • Three green stars grade those profiles that score between 40 and 59.
  • Two green stars encompass those profiles that score between 20 and 39.
  • One green star is used for those profiles with a score between 0 and 19.
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3- Alianzo Rank

In Alianzo, rankings are conformed by profiles sorted according to their score in Alianzo 2.0, sorted from highest to lowest. These profiles are calculated for social network and kind of profile.

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