Facebook Local Brands - Kolumbia

Total: 97

  # PROFILE FANS ACTIVITY (INTERACTIONS IN LAST 10 ITEMS) ranking
No variation 1 Baileys Colombia Baileys Colombia 358,893 36,298

75

Up 2 Latam Colombia Latam Colombia 1,187,469 9,333

75

Down 3 Cerveza Poker Cerveza Poker 1,110,146 8,395

74

Down 4 Policía Colombia Policía Colombia 1,350,021 5,924

74

Down 5 Chapstick Colombia Chapstick Colombia 148,215 26,680

72

No variation 6 Movistar Colombia Movistar Colombia 1,767,949 846

70

Up 7 Alkosto Colombia Alkosto Colombia 486,358 2,734

70

Down 8 Eluniversal Colombia Eluniversal Colombia 463,362 1,730

69

Up 9 Bancolombia Bancolombia 617,604 721

67

Up 10 Centro Democrático Centro Democrático 287,498 1,370

67

Down 11 FloresparaColombia FloresparaColombia 75,238 19,912

67

Down 12 Servicio Nacional de Aprendizaje (Sena) Servicio Nacional de Aprendizaje (Sena) 616,605 621

66

Down 13 Americanino Colombia Americanino Colombia 276,919 1,295

66

Down 14 Carulla Carulla 781,395 387

66

Down 15 Toyota Colombia Toyota Colombia 41,682 9,119

65

Up 16 Laopinion Colombia Laopinion Colombia 247,837 477

64

Down 17 CH Chevignon (Latinoamérica) CH Chevignon (Latinoamérica) 287,785 463

64

Down 18 Rcn Colombia Rcn Colombia 364,520 298

64

Down 19 Electrodomesticos la 14 Electrodomesticos la 14 254,221 562

64

Down 20 Dafiti Colombia Dafiti Colombia 601,735 133

63

Alianzo glossary

Useful definitions to understand the concepts we use. Alianzo counts with three measuring systems.:

1- Alianzo Score

Alianzo Score is a value between 0 and 100 which is the result of the measurement parameters used by Alianzo in each of the profiles. These parameters try to measure the engagement and the activity of each social network.

Alianzo score is calculated for each type of social media and for each type of profile.

In addition, the Global Alianzo Score is calculated and displayed in the Alianzo Rank section. This score is calculated by adding the score given to each of the social networks weighted by the importance attached by Alianzo to each social network.

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2- Alianzo Stars

Alianzo Stars is the assessment done from Alianzo for every profile. It takes into account its score on Alianzo Score 2.0. It is calculated as follows:

  • Five yellow stars grade the highest score possible, which is 100. This profile will be the number one of its ranking.
  • Five green stars grade the profiles that score between 80 and 99.
  • Four green stars grade those profiles that score between 60 and 79.
  • Three green stars grade those profiles that score between 40 and 59.
  • Two green stars encompass those profiles that score between 20 and 39.
  • One green star is used for those profiles with a score between 0 and 19.
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3- Alianzo Rank

In Alianzo, rankings are conformed by profiles sorted according to their score in Alianzo 2.0, sorted from highest to lowest. These profiles are calculated for social network and kind of profile.

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