Facebook Local Brands - Chili

Total: 60

  # PROFILE FANS ACTIVITY (INTERACTIONS IN LAST 10 ITEMS) ranking
Up 1 Movistar Chile Movistar Chile 999,292 15,986

76

Down 2 Mundo LG Chile Mundo LG Chile 1,619,718 8,814

76

Up 3 MasterCard Chile MasterCard Chile 481,240 9,881

71

Up 4 Lan Airlines Spain Lan Airlines Spain 293,396 6,929

71

Up 5 Americanino Chile Americanino Chile 433,804 4,444

70

Down 6 Telepizza Chile Telepizza Chile 480,350 3,417

70

Down 7 Cine Hoyts Chile Cine Hoyts Chile 538,149 800

67

Up 8 Larojadeportes Chile Larojadeportes Chile 913,700 479

67

No variation 9 Ripley Chile Ripley Chile 1,425,770 332

67

Down 10 Ministerio de Educación - Chile Ministerio de Educación - Chile 275,857 1,432

67

No variation 11 Gobierno de Chile Gobierno de Chile 197,053 1,006

66

No variation 12 Pcfactory Chile Pcfactory Chile 246,446 840

65

Up 13 Dafiti Chile Dafiti Chile 654,967 209

64

Down 14 Zmart Chile Zmart Chile 412,006 335

64

Up 15 Demre Chile Demre Chile 66,668 1,645

63

Up 16 Cocha Cocha 251,802 398

63

Up 17 Atrapalo Chile Atrapalo Chile 293,315 316

62

Up 18 Drive Drive 116,393 1,045

62

Up 19 Shoshan Chile Shoshan Chile 61,967 963

62

Down 20 LATAM Airlines Chile LATAM Airlines Chile 1,037,369 45

62

Alianzo glossary

Useful definitions to understand the concepts we use. Alianzo counts with three measuring systems.:

1- Alianzo Score

Alianzo Score is a value between 0 and 100 which is the result of the measurement parameters used by Alianzo in each of the profiles. These parameters try to measure the engagement and the activity of each social network.

Alianzo score is calculated for each type of social media and for each type of profile.

In addition, the Global Alianzo Score is calculated and displayed in the Alianzo Rank section. This score is calculated by adding the score given to each of the social networks weighted by the importance attached by Alianzo to each social network.

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2- Alianzo Stars

Alianzo Stars is the assessment done from Alianzo for every profile. It takes into account its score on Alianzo Score 2.0. It is calculated as follows:

  • Five yellow stars grade the highest score possible, which is 100. This profile will be the number one of its ranking.
  • Five green stars grade the profiles that score between 80 and 99.
  • Four green stars grade those profiles that score between 60 and 79.
  • Three green stars grade those profiles that score between 40 and 59.
  • Two green stars encompass those profiles that score between 20 and 39.
  • One green star is used for those profiles with a score between 0 and 19.
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3- Alianzo Rank

In Alianzo, rankings are conformed by profiles sorted according to their score in Alianzo 2.0, sorted from highest to lowest. These profiles are calculated for social network and kind of profile.

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