Facebook Global Brands - Wielka Brytania

Total: 641

  # PROFILE FANS ACTIVITY (INTERACTIONS IN LAST 10 ITEMS) ranking
No variation 1 Burberry Burberry 17,315,506 103,422

95

No variation 2 Aston Martin Aston Martin 6,916,793 35,102

90

No variation 3 Rolls Royce Cars Rolls Royce Cars 4,417,664 48,525

89

No variation 4 Unilever Unilever 3,685,048 60,002

88

Up 5 Asda Asda 1,921,447 55,312

88

Up 6 Dove Dove 27,785,854 4,564

87

Down 7 Jimmy Choo Jimmy Choo 3,561,955 22,057

87

Down 8 British Airways British Airways 3,029,945 24,829

87

Down 9 Land Rover Land Rover 15,547,546 5,609

86

Up 10 Grant's Whisky Grant's Whisky 1,917,748 49,065

86

Up 11 Skyscanner Skyscanner 9,390,836 7,024

86

Down 12 Johnnie Walker Johnnie Walker 14,338,434 4,892

85

Down 13 Jaguar Jaguar 16,972,385 3,483

85

Up 14 Cadbury Dairy Milk Cadbury Dairy Milk 16,294,305 4,809

85

Up 15 Amnesty International Amnesty International 1,879,932 16,672

85

Up 16 William Hill William Hill 511,114 44,992

84

Up 17 International English Language Testing System (IELTS) International English Language Testing System (IELTS) 4,669,166 5,097

83

Up 18 Cornetto Cornetto 11,441,733 5,967

83

Up 19 Dr. Martens Dr. Martens 1,803,708 8,607

82

Up 20 Chivas Regal Chivas Regal 5,186,624 3,305

82

Alianzo glossary

Useful definitions to understand the concepts we use. Alianzo counts with three measuring systems.:

1- Alianzo Score

Alianzo Score is a value between 0 and 100 which is the result of the measurement parameters used by Alianzo in each of the profiles. These parameters try to measure the engagement and the activity of each social network.

Alianzo score is calculated for each type of social media and for each type of profile.

In addition, the Global Alianzo Score is calculated and displayed in the Alianzo Rank section. This score is calculated by adding the score given to each of the social networks weighted by the importance attached by Alianzo to each social network.

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2- Alianzo Stars

Alianzo Stars is the assessment done from Alianzo for every profile. It takes into account its score on Alianzo Score 2.0. It is calculated as follows:

  • Five yellow stars grade the highest score possible, which is 100. This profile will be the number one of its ranking.
  • Five green stars grade the profiles that score between 80 and 99.
  • Four green stars grade those profiles that score between 60 and 79.
  • Three green stars grade those profiles that score between 40 and 59.
  • Two green stars encompass those profiles that score between 20 and 39.
  • One green star is used for those profiles with a score between 0 and 19.
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3- Alianzo Rank

In Alianzo, rankings are conformed by profiles sorted according to their score in Alianzo 2.0, sorted from highest to lowest. These profiles are calculated for social network and kind of profile.

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