Facebook Global Brands - Szwajcaria

Total: 111

  # PROFILE FANS ACTIVITY (INTERACTIONS IN LAST 10 ITEMS) ranking
No variation 1 Rolex Rolex 6,732,077 79,053

92

No variation 2 Patrón Tequila Patrón Tequila 4,298,268 24,602

87

No variation 3 Tissot Tissot 1,655,831 41,055

86

Up 4 Christian Louboutin Christian Louboutin 3,339,944 16,117

85

Down 5 Kit Kat Kit Kat 26,475,318 2,137

84

Down 6 IWC Watches IWC Watches 1,861,144 18,351

84

Up 7 Doctors Without Borders/ Médecins Sans Frontières (MSF) Doctors Without Borders/ Médecins Sans Frontières (MSF) 1,416,050 21,129

84

Up 8 FIFA FIFA 3,660,375 8,921

84

Down 9 WWF (World Wide Fund for Nature) WWF (World Wide Fund for Nature) 3,057,204 9,350

84

Up 10 Audemars Piguet Audemars Piguet 1,547,818 15,469

83

Up 11 TAG Heuer TAG Heuer 3,196,495 6,892

83

Down 12 Hublot Genève Hublot Genève 4,103,093 4,363

83

Down 13 Milka Milka 9,423,351 7,670

82

Down 14 World Economic Forum World Economic Forum 5,684,561 1,467

82

Down 15 Omega Omega 1,526,367 4,844

80

No variation 16 OHCHR (Office of the United Nations High Commissioner for Human Rights) OHCHR (Office of the United Nations High Commissioner for Human Rights) 1,913,497 3,817

80

Up 17 Carl F. Bucherer Carl F. Bucherer 174,870 37,555

80

Down 18 MSC Cruises MSC Cruises 4,597,968 1,352

79

Up 19 Mammut Mammut 705,736 6,867

79

Down 20 Chopard Chopard 1,156,383 3,229

78

Alianzo glossary

Useful definitions to understand the concepts we use. Alianzo counts with three measuring systems.:

1- Alianzo Score

Alianzo Score is a value between 0 and 100 which is the result of the measurement parameters used by Alianzo in each of the profiles. These parameters try to measure the engagement and the activity of each social network.

Alianzo score is calculated for each type of social media and for each type of profile.

In addition, the Global Alianzo Score is calculated and displayed in the Alianzo Rank section. This score is calculated by adding the score given to each of the social networks weighted by the importance attached by Alianzo to each social network.

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2- Alianzo Stars

Alianzo Stars is the assessment done from Alianzo for every profile. It takes into account its score on Alianzo Score 2.0. It is calculated as follows:

  • Five yellow stars grade the highest score possible, which is 100. This profile will be the number one of its ranking.
  • Five green stars grade the profiles that score between 80 and 99.
  • Four green stars grade those profiles that score between 60 and 79.
  • Three green stars grade those profiles that score between 40 and 59.
  • Two green stars encompass those profiles that score between 20 and 39.
  • One green star is used for those profiles with a score between 0 and 19.
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3- Alianzo Rank

In Alianzo, rankings are conformed by profiles sorted according to their score in Alianzo 2.0, sorted from highest to lowest. These profiles are calculated for social network and kind of profile.

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