Facebook Global Brands - Szwajcaria

Total: 110

  # PROFILE FANS ACTIVITY (INTERACTIONS IN LAST 10 ITEMS) ranking
No variation 1 Rolex Rolex 6,333,229 112,697

92

No variation 2 Patrón Tequila Patrón Tequila 4,298,411 40,759

88

No variation 3 Audemars Piguet Audemars Piguet 1,466,503 59,412

87

Up 4 Christian Louboutin Christian Louboutin 3,328,102 23,022

86

Down 5 Tissot Tissot 1,575,996 32,988

85

Down 6 IWC Watches IWC Watches 1,795,572 22,549

84

Down 7 Milka Milka 9,351,823 7,033

84

Up 8 TAG Heuer TAG Heuer 3,097,030 9,373

84

No variation 9 WWF (World Wide Fund for Nature) WWF (World Wide Fund for Nature) 3,035,722 10,030

83

Down 10 Omega Omega 1,455,608 15,689

83

Down 11 FIFA FIFA 3,496,823 6,548

83

Up 12 MSC Cruises MSC Cruises 4,434,380 4,927

82

Down 13 World Economic Forum World Economic Forum 4,762,485 2,269

82

Down 14 Mammut Mammut 695,566 21,966

82

No variation 15 Nescafé Nescafé 36,575,392 476

81

No variation 16 Hublot Genève Hublot Genève 3,833,063 2,574

81

Down 17 Longines Longines 2,107,964 4,036

80

Up 18 Doctors Without Borders/ Médecins Sans Frontières (MSF) Doctors Without Borders/ Médecins Sans Frontières (MSF) 1,373,704 5,037

80

Up 19 Nestlé Fitness Nestlé Fitness 5,315,350 2,371

80

Down 20 Jaeger-LeCoultre Jaeger-LeCoultre 733,140 10,259

80

Alianzo glossary

Useful definitions to understand the concepts we use. Alianzo counts with three measuring systems.:

1- Alianzo Score

Alianzo Score is a value between 0 and 100 which is the result of the measurement parameters used by Alianzo in each of the profiles. These parameters try to measure the engagement and the activity of each social network.

Alianzo score is calculated for each type of social media and for each type of profile.

In addition, the Global Alianzo Score is calculated and displayed in the Alianzo Rank section. This score is calculated by adding the score given to each of the social networks weighted by the importance attached by Alianzo to each social network.

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2- Alianzo Stars

Alianzo Stars is the assessment done from Alianzo for every profile. It takes into account its score on Alianzo Score 2.0. It is calculated as follows:

  • Five yellow stars grade the highest score possible, which is 100. This profile will be the number one of its ranking.
  • Five green stars grade the profiles that score between 80 and 99.
  • Four green stars grade those profiles that score between 60 and 79.
  • Three green stars grade those profiles that score between 40 and 59.
  • Two green stars encompass those profiles that score between 20 and 39.
  • One green star is used for those profiles with a score between 0 and 19.
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3- Alianzo Rank

In Alianzo, rankings are conformed by profiles sorted according to their score in Alianzo 2.0, sorted from highest to lowest. These profiles are calculated for social network and kind of profile.

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