Facebook Global Brands - Hiszpania

Total: 1619

  # PROFILE FANS ACTIVITY (INTERACTIONS IN LAST 10 ITEMS) ranking
No variation 1 Zara Zara 26,435,376 16,179

91

No variation 2 Pull & Bear Pull & Bear 6,622,432 40,284

89

Up 3 Bershka Bershka 10,848,483 16,435

88

Down 4 Estrella Damm Estrella Damm 790,205 163,682

87

Up 5 Mango Mango 10,821,120 8,582

87

Down 6 Massimo Dutti Massimo Dutti 3,858,864 21,959

86

No variation 7 Torres Torres 753,179 74,160

85

No variation 8 Hawkers Hawkers 6,217,378 8,295

84

Up 9 Sybilla Sybilla 914,691 33,960

84

Down 10 Mapfre Mapfre 1,799,343 12,694

83

No variation 11 Stradivarius Stradivarius 5,284,025 3,869

83

Up 12 Royal Caribbean España Royal Caribbean España 4,346,063 3,188

81

Up 13 Tous Tous 1,649,757 5,590

80

Up 14 TheRanking TheRanking 4,386,132 2,183

80

Up 15 Voyage Prive España Voyage Prive España 2,161,777 3,797

80

Up 16 La Tagliatella La Tagliatella 760,158 9,777

79

Down 17 L´Óreal Professionnel L´Óreal Professionnel 5,992,546 1,336

79

Down 18 Voll-Damm Voll-Damm 177,795 45,558

79

Down 19 Lacasitos Lacasitos 783,440 7,920

79

No variation 20 Avenida.com Avenida.com 570,085 16,226

79

Alianzo glossary

Useful definitions to understand the concepts we use. Alianzo counts with three measuring systems.:

1- Alianzo Score

Alianzo Score is a value between 0 and 100 which is the result of the measurement parameters used by Alianzo in each of the profiles. These parameters try to measure the engagement and the activity of each social network.

Alianzo score is calculated for each type of social media and for each type of profile.

In addition, the Global Alianzo Score is calculated and displayed in the Alianzo Rank section. This score is calculated by adding the score given to each of the social networks weighted by the importance attached by Alianzo to each social network.

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2- Alianzo Stars

Alianzo Stars is the assessment done from Alianzo for every profile. It takes into account its score on Alianzo Score 2.0. It is calculated as follows:

  • Five yellow stars grade the highest score possible, which is 100. This profile will be the number one of its ranking.
  • Five green stars grade the profiles that score between 80 and 99.
  • Four green stars grade those profiles that score between 60 and 79.
  • Three green stars grade those profiles that score between 40 and 59.
  • Two green stars encompass those profiles that score between 20 and 39.
  • One green star is used for those profiles with a score between 0 and 19.
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3- Alianzo Rank

In Alianzo, rankings are conformed by profiles sorted according to their score in Alianzo 2.0, sorted from highest to lowest. These profiles are calculated for social network and kind of profile.

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