Facebook Global Brands - Hiszpania

Total: 1606

  # PROFILE FANS ACTIVITY (INTERACTIONS IN LAST 10 ITEMS) ranking
No variation 1 Zara Zara 26,125,430 18,698

92

Up 2 Estrella Damm Estrella Damm 772,821 214,848

89

No variation 3 Desigual Desigual 7,342,945 20,832

89

Down 4 Pull & Bear Pull & Bear 6,441,539 22,988

89

No variation 5 Hawkers Hawkers 6,152,337 8,135

87

Up 6 Mango Mango 10,737,654 4,974

86

Up 7 Bershka Bershka 10,706,688 4,093

86

Down 8 Massimo Dutti Massimo Dutti 3,767,967 10,249

85

Up 9 Torres Torres 749,840 36,922

84

No variation 10 Stradivarius Stradivarius 5,111,704 3,835

84

Down 11 BBVA BBVA 18,775,115 1,000

83

Up 12 Riu Hotels & Resorts Riu Hotels & Resorts 1,324,355 8,519

82

Down 13 Tous Tous 1,557,938 6,353

81

Down 14 Chupa Chups Chupa Chups 6,716,484 3,922

81

Up 15 Lacasitos Lacasitos 760,503 3,558

81

Up 16 Mapfre Mapfre 1,765,297 4,287

81

Down 17 L´Óreal Professionnel L´Óreal Professionnel 5,912,816 1,253

81

Down 18 Zara Home Zara Home 2,042,720 3,191

80

Up 19 Conguitos Conguitos 458,009 18,854

80

Down 20 Cruzcampo Cruzcampo 367,194 21,437

80

Alianzo glossary

Useful definitions to understand the concepts we use. Alianzo counts with three measuring systems.:

1- Alianzo Score

Alianzo Score is a value between 0 and 100 which is the result of the measurement parameters used by Alianzo in each of the profiles. These parameters try to measure the engagement and the activity of each social network.

Alianzo score is calculated for each type of social media and for each type of profile.

In addition, the Global Alianzo Score is calculated and displayed in the Alianzo Rank section. This score is calculated by adding the score given to each of the social networks weighted by the importance attached by Alianzo to each social network.

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2- Alianzo Stars

Alianzo Stars is the assessment done from Alianzo for every profile. It takes into account its score on Alianzo Score 2.0. It is calculated as follows:

  • Five yellow stars grade the highest score possible, which is 100. This profile will be the number one of its ranking.
  • Five green stars grade the profiles that score between 80 and 99.
  • Four green stars grade those profiles that score between 60 and 79.
  • Three green stars grade those profiles that score between 40 and 59.
  • Two green stars encompass those profiles that score between 20 and 39.
  • One green star is used for those profiles with a score between 0 and 19.
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3- Alianzo Rank

In Alianzo, rankings are conformed by profiles sorted according to their score in Alianzo 2.0, sorted from highest to lowest. These profiles are calculated for social network and kind of profile.

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