Facebook Global Brands - Holandia

Total: 112

  # PROFILE FANS ACTIVITY (INTERACTIONS IN LAST 10 ITEMS) ranking
No variation 1 Shell Shell 7,607,880 105,820

93

No variation 2 Tommy Hilfiger Tommy Hilfiger 11,989,136 14,905

89

No variation 3 IKEA Foundation IKEA Foundation 1,281,014 93,670

88

No variation 4 G-Star Raw G-Star Raw 2,354,948 10,610

83

No variation 5 I amsterdam I amsterdam 819,802 19,589

82

No variation 6 Greenpeace Greenpeace 2,900,643 2,483

81

Up 7 PrimaDonna PrimaDonna 237,694 6,534

76

Up 8 Here Technologies Here Technologies 986,785 1,307

75

No variation 9 Viktor & Rolf Viktor & Rolf 331,725 4,293

75

Up 10 Orangina International Orangina International 1,549,367 1,248

74

Up 11 Suitsupply Suitsupply 470,385 1,674

74

Up 12 Hunkemöller Hunkemöller 1,708,832 771

73

Up 13 Moccona Moccona 174,784 4,572

73

Down 14 Heineken Heineken 23,484,810 15

73

Down 15 Ketel One Ketel One 919,500 748

72

Up 16 Marie Jo Marie Jo 193,213 2,727

72

Up 17 Scotch & Soda Scotch & Soda 359,320 1,221

72

No variation 18 TravelBird TravelBird 888,596 490

72

Up 19 CitizenM CitizenM 202,138 2,166

72

Up 20 Zeeman Zeeman 340,793 1,108

72

Alianzo glossary

Useful definitions to understand the concepts we use. Alianzo counts with three measuring systems.:

1- Alianzo Score

Alianzo Score is a value between 0 and 100 which is the result of the measurement parameters used by Alianzo in each of the profiles. These parameters try to measure the engagement and the activity of each social network.

Alianzo score is calculated for each type of social media and for each type of profile.

In addition, the Global Alianzo Score is calculated and displayed in the Alianzo Rank section. This score is calculated by adding the score given to each of the social networks weighted by the importance attached by Alianzo to each social network.

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2- Alianzo Stars

Alianzo Stars is the assessment done from Alianzo for every profile. It takes into account its score on Alianzo Score 2.0. It is calculated as follows:

  • Five yellow stars grade the highest score possible, which is 100. This profile will be the number one of its ranking.
  • Five green stars grade the profiles that score between 80 and 99.
  • Four green stars grade those profiles that score between 60 and 79.
  • Three green stars grade those profiles that score between 40 and 59.
  • Two green stars encompass those profiles that score between 20 and 39.
  • One green star is used for those profiles with a score between 0 and 19.
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3- Alianzo Rank

In Alianzo, rankings are conformed by profiles sorted according to their score in Alianzo 2.0, sorted from highest to lowest. These profiles are calculated for social network and kind of profile.

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