Facebook Global Brands - Meksyk

Total: 61

  # PROFILE FANS ACTIVITY (INTERACTIONS IN LAST 10 ITEMS) ranking
No variation 1 Cerveza Modelo Cerveza Modelo 4,268,840 104,990

91

No variation 2 Volaris Volaris 3,511,532 12,747

85

Up 3 Flexi Flexi 2,074,425 10,755

83

Down 4 Cerveza Indio Cerveza Indio 2,723,543 11,734

83

Up 5 Suburbia Suburbia 3,842,776 3,646

82

No variation 6 Cerveza Sol Cerveza Sol 779,949 36,697

82

Down 7 Cinemex Cinemex 7,443,712 1,437

82

Up 8 Telcel Telcel 5,037,211 2,086

82

Up 9 Visit Mexico Visit Mexico 5,349,013 1,870

81

Down 10 el Jimador Tequila el Jimador Tequila 1,801,361 11,024

80

Down 11 Hoteles City Hoteles City 958,343 5,878

80

Down 12 Jarritos Jarritos 2,259,228 3,562

80

Down 13 Corona Corona 1,733,430 3,446

79

Up 14 Corona Extra Europe Corona Extra Europe 14,565,085 377

79

Down 15 Dos Equis Dos Equis 4,202,816 1,281

79

Down 16 Liverpool Liverpool 4,394,093 616

78

Up 17 Bissú Cosmetics Bissú Cosmetics 591,569 4,452

77

Down 18 Jose Cuervo Jose Cuervo 3,148,445 727

77

Down 19 Elektra Elektra 3,545,246 682

77

No variation 20 Linio Linio 5,819,978 530

75

Alianzo glossary

Useful definitions to understand the concepts we use. Alianzo counts with three measuring systems.:

1- Alianzo Score

Alianzo Score is a value between 0 and 100 which is the result of the measurement parameters used by Alianzo in each of the profiles. These parameters try to measure the engagement and the activity of each social network.

Alianzo score is calculated for each type of social media and for each type of profile.

In addition, the Global Alianzo Score is calculated and displayed in the Alianzo Rank section. This score is calculated by adding the score given to each of the social networks weighted by the importance attached by Alianzo to each social network.

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2- Alianzo Stars

Alianzo Stars is the assessment done from Alianzo for every profile. It takes into account its score on Alianzo Score 2.0. It is calculated as follows:

  • Five yellow stars grade the highest score possible, which is 100. This profile will be the number one of its ranking.
  • Five green stars grade the profiles that score between 80 and 99.
  • Four green stars grade those profiles that score between 60 and 79.
  • Three green stars grade those profiles that score between 40 and 59.
  • Two green stars encompass those profiles that score between 20 and 39.
  • One green star is used for those profiles with a score between 0 and 19.
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3- Alianzo Rank

In Alianzo, rankings are conformed by profiles sorted according to their score in Alianzo 2.0, sorted from highest to lowest. These profiles are calculated for social network and kind of profile.

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