Facebook Global Brands - Indie

Total: 276

  # PROFILE FANS ACTIVITY (INTERACTIONS IN LAST 10 ITEMS) ranking
No variation 1 Cadbury Celebrations Cadbury Celebrations 4,765,073 589,669

95

No variation 2 Fastrack Fastrack 9,259,552 121,255

93

No variation 3 Cadbury Bournville Cadbury Bournville 3,828,754 567,516

93

Up 4 Flipkart Flipkart 7,581,970 37,974

90

Up 5 ShopClues ShopClues 4,687,660 46,054

90

Down 6 Kingfisher Kingfisher 7,413,365 42,993

90

Down 7 Myntra Myntra 4,126,030 47,918

89

No variation 8 CaratLane CaratLane 1,668,239 100,789

89

No variation 9 Craftsvilla Craftsvilla 6,644,305 13,669

87

Up 10 Lifestyle International Lifestyle International 4,572,313 18,507

87

Down 11 Tata Motors Tata Motors 3,754,164 22,435

87

No variation 12 Tata Docomo Tata Docomo 12,910,098 4,342

85

No variation 13 Telugu Desam Party Telugu Desam Party 3,364,213 10,593

84

No variation 14 Godrej Appliances Godrej Appliances 2,486,012 14,853

84

Up 15 Reliance Digital Reliance Digital 4,572,706 5,294

82

Down 16 Snapdeal Snapdeal 4,975,082 1,464

81

Up 17 Yatra Yatra 2,394,572 5,004

81

Down 18 Jet Airways Jet Airways 3,126,445 3,004

81

No variation 19 Mensxp Mensxp 3,071,297 1,857

80

No variation 20 Radha Krishna Radha Krishna 719,232 17,339

80

Alianzo glossary

Useful definitions to understand the concepts we use. Alianzo counts with three measuring systems.:

1- Alianzo Score

Alianzo Score is a value between 0 and 100 which is the result of the measurement parameters used by Alianzo in each of the profiles. These parameters try to measure the engagement and the activity of each social network.

Alianzo score is calculated for each type of social media and for each type of profile.

In addition, the Global Alianzo Score is calculated and displayed in the Alianzo Rank section. This score is calculated by adding the score given to each of the social networks weighted by the importance attached by Alianzo to each social network.

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2- Alianzo Stars

Alianzo Stars is the assessment done from Alianzo for every profile. It takes into account its score on Alianzo Score 2.0. It is calculated as follows:

  • Five yellow stars grade the highest score possible, which is 100. This profile will be the number one of its ranking.
  • Five green stars grade the profiles that score between 80 and 99.
  • Four green stars grade those profiles that score between 60 and 79.
  • Three green stars grade those profiles that score between 40 and 59.
  • Two green stars encompass those profiles that score between 20 and 39.
  • One green star is used for those profiles with a score between 0 and 19.
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3- Alianzo Rank

In Alianzo, rankings are conformed by profiles sorted according to their score in Alianzo 2.0, sorted from highest to lowest. These profiles are calculated for social network and kind of profile.

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