Facebook Global Brands - Indie

Total: 277

  # PROFILE FANS ACTIVITY (INTERACTIONS IN LAST 10 ITEMS) ranking
No variation 1 Flipkart Flipkart 8,418,595 117,672

94

No variation 2 Fastrack Fastrack 9,275,872 87,595

93

No variation 3 CaratLane CaratLane 1,927,395 276,563

92

No variation 4 Cadbury Bournville Cadbury Bournville 3,821,096 214,102

91

Up 5 Cadbury Celebrations Cadbury Celebrations 4,737,671 71,238

89

Up 6 Craftsvilla Craftsvilla 7,855,527 19,342

89

Down 7 Lifestyle International Lifestyle International 4,756,286 39,264

89

Down 8 Kingfisher Kingfisher 7,392,453 18,945

89

No variation 9 Myntra Myntra 4,608,799 19,133

88

Down 10 Lakmé Lakmé 3,137,648 32,273

87

No variation 11 Mahindra Scorpio Mahindra Scorpio 3,209,185 27,311

87

No variation 12 Telugu Desam Party Telugu Desam Party 3,782,244 11,117

85

No variation 13 Jet Airways Jet Airways 3,172,800 12,489

85

No variation 14 Tata Docomo Tata Docomo 12,788,347 2,960

84

No variation 15 MakeMyTrip.com MakeMyTrip.com 2,563,486 10,645

84

No variation 16 Pantaloons Pantaloons 2,300,419 9,057

83

No variation 17 Snapdeal Snapdeal 6,471,977 2,131

83

No variation 18 Mensxp Mensxp 3,345,927 4,107

83

Up 19 ShopClues ShopClues 7,107,075 1,499

82

Down 20 Reliance Digital Reliance Digital 4,624,915 2,833

82

Alianzo glossary

Useful definitions to understand the concepts we use. Alianzo counts with three measuring systems.:

1- Alianzo Score

Alianzo Score is a value between 0 and 100 which is the result of the measurement parameters used by Alianzo in each of the profiles. These parameters try to measure the engagement and the activity of each social network.

Alianzo score is calculated for each type of social media and for each type of profile.

In addition, the Global Alianzo Score is calculated and displayed in the Alianzo Rank section. This score is calculated by adding the score given to each of the social networks weighted by the importance attached by Alianzo to each social network.

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2- Alianzo Stars

Alianzo Stars is the assessment done from Alianzo for every profile. It takes into account its score on Alianzo Score 2.0. It is calculated as follows:

  • Five yellow stars grade the highest score possible, which is 100. This profile will be the number one of its ranking.
  • Five green stars grade the profiles that score between 80 and 99.
  • Four green stars grade those profiles that score between 60 and 79.
  • Three green stars grade those profiles that score between 40 and 59.
  • Two green stars encompass those profiles that score between 20 and 39.
  • One green star is used for those profiles with a score between 0 and 19.
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3- Alianzo Rank

In Alianzo, rankings are conformed by profiles sorted according to their score in Alianzo 2.0, sorted from highest to lowest. These profiles are calculated for social network and kind of profile.

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